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Sousou homepage screenshot
74/100
EcomScout

Sousou receives an EcomScout Rating of S (74/100), ranking #1,935 out of 1,188,913 Shopify stores we track. This Footwear and Accessories Fashion & Apparel store attracts 9.4M visits per year with estimated revenue of $26.5K - $57.5K/mo. It offers 2.5K+ products at an average price of ¥3,493.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$26.5K - $57.5K/mo
Est. Traffic/mo
781.2K
Products
2.5K+
Top Market
JP (70%)
Top Channel
direct (32%)
Trustpilot
4.0/5 (4)

Store Intelligence Summary

Traffic breakdown: direct 32%, paid 18%, referral 9%, organic 8%.

Product pricing: Average price of ¥3,493 (range: ¥2,190 – ¥7,400) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $931/mo in paid search ($11.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.0/5 based on 4 reviews. Good standing with customers.

Top markets: JP (70%), US (11%), TW (7%).

Best-selling product: 草履あさぶら 烏表/菊づくし 夜来(よごろ) (¥7,400). Other top sellers include 草履あさぶら 烏表/北斎神奈川沖浪裏(ほくさいかながわおきなみうら) 写し(うつし), 草履あさぶら 烏表/金襴緞子(きんらんどんす) 燦爛(さんらん), 草履あさぶら 烏表/雲取り(くもどり)に菊.

How is the EcomScout Rating calculated? The S grade (74/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear and Accessories Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.8M/mo
Total Stores
238
Avg Revenue
$8K/mo
Top 10% Threshold
$197K/mo

Competition Breakdown

19%
39%
21%
7%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear and Accessories market generates $2M/month across 238 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Footwear and Accessories stores earn $197K+/month
  • This store outperforms 96% of Footwear and Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
39.7%
Pages/Visit
8.4
Avg. Time on Site
3m 47s
Avg. Product Price
¥3,493

≈ $23 USD

Range: ¥2,190 - ¥7,400

Rating Breakdown

Traffic Growth90/100
Revenue Performance80/100
Business Quality80/100
Trustpilot65/100
Marketing Efficiency27/100

Traffic Sources

direct32.0%
paid17.5%
referral9.2%
organic7.6%
social4.7%

Marketing & Ad Spend

Monthly Ad Spend

$931

Google Ads estimate

Yearly Ad Budget

$11K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
sou souEasy3K--
sousouEasy2K--
sous sousEasy540--
sou-sou480--
kyahanEasy320--

Trustpilot Rating

4.0

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇯🇵Japan
69.8%
🇺🇸United States
11.3%
🇹🇼Taiwan
6.6%
🇩🇪Germany
2.4%
🇭🇰Hong Kong
1.2%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Trending Products to Sell

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Frequently Asked Questions About Sousou

Is Sousou a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Sousou is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Sousou safe to buy from? Is it a scam?

Sousou has a Trustpilot rating of 4.0/5 based on 4 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).

What is Sousou's EcomScout rating and what does it mean?

Sousou has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Sousou generate?

Sousou receives approximately 9.4M visits per year with estimated monthly revenue of $26.5K - $57.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Sousou use?

We detected 9 Shopify apps on Sousou, including Pre-Order, Shop, GemPages Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Sousou. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Sousou Shopify store analysis • Footwear and AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: S

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