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67/100
EcomScout

Spinnaker receives an EcomScout Rating of S (67/100), ranking #4,911 out of 1,053,366 Shopify stores we track. This Watches Jewelry & Accessories store attracts 933.5K visits per year with estimated revenue of $78.9K - $170.9K/mo. It offers 524 products at an average price of R$3,195.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$78.9K - $170.9K/mo
Est. Traffic/mo
77.8K
Products
524
Top Market
BR (100%)
Top Channel
social (21%)
Trustpilot
2.9/5 (103)

Store Intelligence Summary

Traffic breakdown: social 21%, organic 19%, paid 14%, direct 9%.

Product pricing: Average price of R$3,195 (range: R$350 – R$5,900) — ≈ $639 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 2.9/5 based on 103 reviews. Mixed reviews — potential service or quality concerns.

Top markets: BR (100%).

Best-selling product: Shadowed Steel - [Pré-venda] (R$5,900). Other top sellers include Obsidian Glow - [Pré-venda], Cobalt Glimmer - [Pré-venda], Breezy Cocoa - [Pré-venda].

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Watches Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10.0M/mo
Total Stores
925
Avg Revenue
$11K/mo
Top 10% Threshold
$131K/mo

Competition Breakdown

16%
32%
31%
7%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Watches market generates $10M/month across 925 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Watches stores earn $131K+/month
  • This store outperforms 92% of Watches competitors
  • Low average order value ($0) — consider bundling or upsells
  • 119 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
75.9%
Pages/Visit
2.0
Avg. Time on Site
1m 30s
Avg. Product Price
R$3,195

≈ $639 USD

Range: R$350 - R$5,900

Rating Breakdown

Revenue Performance80/100
Business Quality80/100
Traffic Growth75/100
Trustpilot60/100
Marketing Efficiency7/100

Traffic Sources

social21.2%
organic18.6%
paid13.8%
direct9.3%
referral9.0%

Trustpilot Rating

2.9

103 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇧🇷Brazil
100.0%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

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Frequently Asked Questions About Spinnaker

Is Spinnaker a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Spinnaker is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Spinnaker safe to buy from? Is it a scam?

Spinnaker has a Trustpilot rating of 2.9/5 based on 103 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).

What is Spinnaker's EcomScout rating and what does it mean?

Spinnaker has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Spinnaker generate?

Spinnaker receives approximately 933.5K visits per year with estimated monthly revenue of $78.9K - $170.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Spinnaker use?

We detected 3 Shopify apps on Spinnaker, including Pre-Order, Wrapper, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Watches store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Spinnaker. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Watches store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Spinnaker Shopify store analysis • WatchesJewelry & Accessories • Unlikely Dropshipper • Rating: S

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