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Splash About International

splashabout.com
63/100
EcomScout

Splash About International receives an EcomScout Rating of S (63/100), ranking #9,092 out of 1,098,934 Shopify stores we track. This Swimwear Baby & Kids store attracts 961.0K visits per year with estimated revenue of $31.6K - $73.8K/mo. It offers 549 products at an average price of £18.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$31.6K - $73.8K/mo
Est. Traffic/mo
80.1K
Products
549
Top Market
US (41%)
Top Channel
organic (49%)
Trustpilot
4.5/5 (71)

Store Intelligence Summary

Traffic breakdown: organic 49%, direct 19%, paid 16%, referral 4%.

Product pricing: Average price of £18 (range: £6 – £38) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $443/mo in paid search ($5.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 71 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (41%), GB (34%), VN (6%).

Best-selling product: Baby Wrap™ Wetsuit & Happy Nappy™ Bundle (£28.79). Other top sellers include Warm In One™ & Happy Nappy Duo™ Bundle, Go Splash Swim Vest Vintage Moby, Silver Lining Nappy Wrap.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Swimwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.1M/mo
Total Stores
1,405
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

35%
46%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Swimwear market generates $3M/month across 1,405 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 81% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Swimwear stores earn $24K+/month
  • This store outperforms 91% of Swimwear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
44.5%
Pages/Visit
4.9
Avg. Time on Site
2m 35s
Avg. Product Price
£18

≈ $23 USD

Range: £6 - £38

Rating Breakdown

Trustpilot85/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance49/100
Marketing Efficiency36/100

Traffic Sources

organic48.7%
direct19.5%
paid16.2%
referral4.3%
social0.6%

Marketing & Ad Spend

Monthly Ad Spend

$443

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
how do swim diapers workEasy690$2.21-
splash about swimsuit270--
splashaboutEasy250--
swim nappyEasy230$0.74$5
splash about swim vestEasy200--

Trustpilot Rating

4.5

71 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
40.8%
🇬🇧United Kingdom
33.6%
🇻🇳Vietnam
5.5%
🇩🇪Germany
3.2%
🇨🇦Canada
3.1%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Splash About International

Is Splash About International a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Splash About International is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Splash About International safe to buy from? Is it a scam?

Splash About International has a Trustpilot rating of 4.5/5 based on 71 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).

What is Splash About International's EcomScout rating and what does it mean?

Splash About International has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Splash About International generate?

Splash About International receives approximately 961.0K visits per year with estimated monthly revenue of $31.6K - $73.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Splash About International use?

We detected 9 Shopify apps on Splash About International, including Shop, Klaviyo: Email Marketing & SMS, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Swimwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Splash About International. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Swimwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Splash About International Shopify store analysis • SwimwearBaby & Kids • Unlikely Dropshipper • Rating: S

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