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Sprinkles Cupcakes

sprinkles.com
62/100
EcomScout

Sprinkles Cupcakes receives an EcomScout Rating of S (62/100), ranking #11,670 out of 1,117,951 Shopify stores we track. This Bakery Food & Beverage store attracts 400.5K visits per year with estimated revenue of $26.7K - $53.4K/mo. It offers 19 products.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$26.7K - $53.4K/mo
Est. Traffic/mo
33.4K
Products
19
Top Market
US (87%)
Top Channel
organic (70%)
Trustpilot
3.0/5 (15)

Store Intelligence Summary

Traffic breakdown: organic 70%, referral 15%, direct 12%, social 3%.

Ad spend: Estimated $16/mo in paid search ($192/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.0/5 based on 15 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (87%), CA (6%), IN (3%).

Best-selling product: Assorted Dozen Box. Other top sellers include Dark Chocolate Layer Cake, Lemon, Vegan Red Velvet.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Bakery Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.5M/mo
Total Stores
1,253
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

37%
42%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Bakery market generates $2M/month across 1,253 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Bakery stores earn $22K+/month
  • This store outperforms 91% of Bakery competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.4%
Pages/Visit
3.1
Avg. Time on Site
40s

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Marketing Efficiency65/100
Revenue Performance51/100
Trustpilot50/100

Traffic Sources

organic69.8%
referral15.0%
direct11.8%
social3.3%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$16

Google Ads estimate

Yearly Ad Budget

$192

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
sprinkles la jolla hours270--
happy birthday cupcakes delivery255--
vegan cupcake delivery nationwide250--
cupcakes new york delivery240--
sprinkles cupcakes new yorkEasy220--

Trustpilot Rating

3.0

15 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
87.1%
🇨🇦Canada
5.7%
🇮🇳India
3.1%
🇦🇷Argentina
1.9%
🇫🇷France
1.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

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Frequently Asked Questions About Sprinkles Cupcakes

Is Sprinkles Cupcakes a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Sprinkles Cupcakes is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Sprinkles Cupcakes safe to buy from? Is it a scam?

Sprinkles Cupcakes has a Trustpilot rating of 3.0/5 based on 15 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (62/100).

What is Sprinkles Cupcakes's EcomScout rating and what does it mean?

Sprinkles Cupcakes has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Sprinkles Cupcakes generate?

Sprinkles Cupcakes receives approximately 400.5K visits per year with estimated monthly revenue of $26.7K - $53.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Sprinkles Cupcakes use?

We detected 1 Shopify apps on Sprinkles Cupcakes, including Shop.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Bakery store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Sprinkles Cupcakes. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bakery store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Sprinkles Cupcakes Shopify store analysis • BakeryFood & Beverage • Unlikely Dropshipper • Rating: S

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