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56/100
EcomScout

Squatz receives an EcomScout Rating of A+ (56/100), ranking #16,567 out of 920,861 Shopify stores we track. This Home Decor Home & Garden store attracts 85.1K visits per year with estimated revenue of $31.8K - $69.9K/mo. It offers 158 products at an average price of $359.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$31.8K - $69.9K/mo
Est. Traffic/mo
7.1K
Products
158
Top Market
US (100%)
Top Channel
organic (54%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 54%, paid 22%, direct 10%, social 5%.

Product pricing: Average price of $359 (range: $20 – $1,218). Positioned in the premium segment.

Ad spend: Estimated $397/mo in paid search ($4.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (100%).

Best-selling product: Smart Home Gym Board 265 lbs Resistance, Multifunctional Cable Machine ($1,217.99). Other top sellers include 11" LED Selfie Ring Light, Adjustable Tripod, 10-Level Brightness, 8" LED Ring Light with Tripod Stand, 360¬8 Rotation, 10-Level Brightness, Decline Situp Bench for Abs, 5-Level Adjustable, Steel, Red.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$26.9M/mo
Total Stores
14,897
Avg Revenue
$2K/mo
Top 10% Threshold
$29K/mo

Competition Breakdown

39%
37%
17%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $27M/month across 14,897 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $29K+/month
  • This store outperforms 94% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 555 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
36.6%
Pages/Visit
2.8
Avg. Time on Site
1m 60s
Avg. Product Price
$359

Range: $20 - $1,218

Rating Breakdown

Business Quality80/100
Revenue Performance60/100
Traffic Growth60/100
Trustpilot45/100
Marketing Efficiency27/100

Traffic Sources

organic53.5%
paid22.1%
direct9.8%
social4.9%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$397

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
gym equipment18K$1.80$26.2K
balance boardEasy10K$1.16$1.6K
squat machineEasy4K$0.79$512
fitness equipment storesEasy1K$2.58$2.4K
smart hula hoopEasy720--

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
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Frequently Asked Questions About Squatz

Is Squatz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Squatz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Squatz safe to buy from? Is it a scam?

Squatz has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (56/100).

What is Squatz's EcomScout rating and what does it mean?

Squatz has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Squatz generate?

Squatz receives approximately 85.1K visits per year with estimated monthly revenue of $31.8K - $69.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Squatz use?

We detected 3 Shopify apps on Squatz, including Shop, Block, Mailchimp.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Squatz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Squatz Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: A+

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