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53/100
EcomScout

Squire receives an EcomScout Rating of A (53/100), ranking #13,602 out of 416,182 Shopify stores we track. This Lockmaking Other store attracts 141.7K visits per year with estimated revenue of $11.8K - $27.5K/mo. It offers 231 products at an average price of $62.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$11.8K - $27.5K/mo
Est. Traffic/mo
11.8K
Products
231
Top Market
GB (70%)
Top Channel
direct (37%)
Trustpilot
4.3/5 (140)

Store Intelligence Summary

Traffic breakdown: direct 37%.

Product pricing: Average price of $62 (range: $23 – $209). Mid-range pricing strategy.

Ad spend: Estimated $3/mo in paid search ($36/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.3/5 based on 140 reviews. Good standing with customers.

Top markets: GB (70%), US (21%), NL (8%).

Best-selling product: Keykeep™ 2 ($43.99). Other top sellers include CP60CS, CP50 2.5, CP40.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lockmaking Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$22K/mo
Total Stores
1
Avg Revenue
$22K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Lockmaking market generates $0M/month across 1 stores
  • This store outperforms 0% of Lockmaking competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
67.1%
Pages/Visit
1.6
Avg. Time on Site
23s
Avg. Product Price
$62

Range: $23 - $209

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance31/100
Marketing Efficiency22/100

Traffic Sources

direct37.3%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$3

Google Ads estimate

Yearly Ad Budget

$36

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
squire locks uk40$0.34-

Trustpilot Rating

4.3

140 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
70.5%
🇺🇸United States
21.1%
🇳🇱Netherlands
8.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Squire

Is Squire a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Squire is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Squire safe to buy from? Is it a scam?

Squire has a Trustpilot rating of 4.3/5 based on 140 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (53/100).

What is Squire's EcomScout rating and what does it mean?

Squire has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Squire generate?

Squire receives approximately 141.7K visits per year with estimated monthly revenue of $11.8K - $27.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Squire use?

We detected 4 Shopify apps on Squire, including Shop, Mailchimp, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lockmaking store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Squire. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lockmaking store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Squire Shopify store analysis • LockmakingOther • Unlikely Dropshipper • Rating: A

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