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Starfire Direct

starfiredirect.com
S
67/100
EcomScout

Starfire Direct receives an EcomScout Rating of S (67/100), ranking #7,090 out of 1,190,700 Shopify stores we track. This Outdoor Living Home & Garden store attracts 263.7K visits per year with estimated revenue of $128.6K - $282.8K/mo. It offers 2.5K+ products at an average price of $48.

Analysis by EcomScout Research Team · How we calculate ratings

Outdoor LivingHome & GardenFire Pits & Accessories
Est. Revenue/mo
$128.6K - $282.8K/mo
Est. Traffic/mo
22.0K
Products
2.5K+
Top Market
US (81%)
Top Channel
direct (59%)
Trustpilot
4.1/5 (878)

Store Intelligence Summary

Traffic breakdown: direct 59%, organic 21%, paid 17%.

Product pricing: Average price of $48 (range: $15 – $95). Mid-range pricing strategy.

Customer trust: Trustpilot score 4.1/5 based on 878 reviews. Good standing with customers.

Top markets: US (81%), CA (8%), GB (5%).

Best-selling product: Starfire Glass 1/2" Broken Pre-Mixed Fire Glass (10lbs) ($40.95). Other top sellers include 1/2" Fire Glass by American Fire Products, Starfire Designs Decorative Fire Pit Venting Panel, Starfire Designs Decorative Gas Valve Trim Ring.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Living Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.5M/mo
Total Stores
592
Avg Revenue
$9K/mo
Top 10% Threshold
$148K/mo

Competition Breakdown

20%
31%
26%
9%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Outdoor Living market generates $6M/month across 592 stores
  • •14% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Outdoor Living stores earn $148K+/month
  • •This store outperforms 94% of Outdoor Living competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •81 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Outdoor Living

Shop45%Block35%Advanced Predictive Search25%Judge.me Product Reviews19%

Best Selling Products

Starfire Glass 1/2" Broken Pre-Mixed Fire Glass (10lbs)#1

Starfire Glass 1/2" Broken Pre-Mixed Fire Glass (10lbs)

$40.95

1/2" Fire Glass by American Fire Products#2

1/2" Fire Glass by American Fire Products

$40.49

Starfire Designs Decorative Fire Pit Venting Panel#3

Starfire Designs Decorative Fire Pit Venting Panel

$94.99

Starfire Designs Decorative Gas Valve Trim Ring#4

Starfire Designs Decorative Gas Valve Trim Ring

$14.95

Analyzing...
Bounce Rate
61.7%
Pages/Visit
1.7
Avg. Time on Site
20s
Avg. Product Price
$48

Range: $15 - $95

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Revenue Performance75/100
Traffic Growth70/100

Traffic Sources

direct58.7%
organic20.7%
paid17.4%
referral1.0%
social0.6%

Trustpilot Rating

4.1

878 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
80.9%
🇨🇦Canada
8.1%
🇬🇧United Kingdom
5.4%
🇮🇳India
4.7%
🇵🇰Pakistan
0.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (9)

Section Store: Theme SectionsShopContact FormJudge.me Product ReviewsGorgiasForm BuilderKlaviyo: Email Marketing & SMSPageFly Landing Page Builder4.9Block

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Frequently Asked Questions About Starfire Direct

Is Starfire Direct a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Starfire Direct is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Starfire Direct safe to buy from? Is it a scam?

Starfire Direct has a Trustpilot rating of 4.1/5 based on 878 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).

What is Starfire Direct's EcomScout rating and what does it mean?

Starfire Direct has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Starfire Direct generate?

Starfire Direct receives approximately 263.7K visits per year with estimated monthly revenue of $128.6K - $282.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Starfire Direct use?

We detected 9 Shopify apps on Starfire Direct, including Section Store: Theme Sections, Shop, Contact Form and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Living store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Starfire Direct. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Living store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Starfire Direct Shopify store analysis • Outdoor Living • Home & Garden • Unlikely Dropshipper • Rating: S

Last updated: August 9, 2026

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