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Starsandhoney

starsandhoney.com
69/100
EcomScout

Starsandhoney receives an EcomScout Rating of S (69/100), ranking #1,385 out of 311,904 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 2.2M visits per year with estimated revenue of $197.0K - $492.4K/mo. It offers 22 products at an average price of $42.

Store descriptionStars + Honey was born with a vision to be on the forefront of what a modern packaged food company should be - obsessed with the details to honor how important such foods have become in our lives..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$197.0K - $492.4K/mo
Est. Traffic/mo
182.5K
Products
22
Top Market
US (95%)
Top Channel
SocialPaid (26%)
Trustpilot
4.5/5 (459)

Store Intelligence Summary

Traffic breakdown: SocialPaid 26%, SearchPaid 19%, Mail 14%, Direct 12%.

Product pricing: Average price of $42 (range: $42 – $42). Mid-range pricing strategy.

Ad spend: Estimated $1.2K/mo in paid search ($14.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 459 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (95%), IN (1%), FR (1%).

Best-selling product: Cacao Salt Caramel Peanut ($42.00). Other top sellers include Espresso Vanilla Cinnamon, Dark Chocolate Coconut.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$13.7M/mo
Total Stores
2,004
Avg Revenue
$7K/mo
Top 10% Threshold
$84K/mo

Competition Breakdown

19%
38%
26%
7%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $14M/month across 2,004 stores
  • 9% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $84K+/month
  • This store outperforms 92% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 176 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
66.0%
Pages/Visit
2.9
Avg. Time on Site
1m 41s
Avg. Product Price
$42

Range: $42 - $42

Rating Breakdown

Trustpilot90/100
Business Quality75/100
Revenue Performance71/100
Traffic Growth65/100
Marketing Efficiency36/100

Traffic Sources

SocialPaid26.0%
SearchPaid19.3%
Mail14.4%
Direct12.4%
DisplayAds12.1%
SearchOrganic7.2%
Referrals5.1%
SocialOrganic3.4%
GenAi0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$15K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
protein bars17K$1.42$17.0K
protein bar14K$1.47$18.7K
one protein barsEasy2K--
healthy protein barsEasy1K$1.77$369
low carb barsEasy480$0.96$1.1K

Trustpilot Rating

4.5

459 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
95.5%
🇮🇳India
1.5%
🇫🇷France
1.4%
🇩🇪Germany
0.9%
🇦🇺Australia
0.7%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Top Keywords

stars and honeyprotein barsstars honeystars and honey protein barsstars and honey order tracking

Tech Stack & Apps

E-commerce Platform

Shopify

Email Marketing

Klaviyo: Email Marketing & SMS

Frequently Asked Questions About Starsandhoney

Is Starsandhoney a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Starsandhoney is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Starsandhoney safe to buy from? Is it a scam?

Starsandhoney has a Trustpilot rating of 4.5/5 based on 459 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (69/100).

What is Starsandhoney's EcomScout rating and what does it mean?

Starsandhoney has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Starsandhoney generate?

Starsandhoney receives approximately 2.2M visits per year with estimated monthly revenue of $197.0K - $492.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Starsandhoney use?

App detection data for Starsandhoney is being updated. The store uses the "#ffffff" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Starsandhoney. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Starsandhoney Shopify store analysis • Specialty FoodsFood & Beverage • Likely Dropshipper • Rating: S

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