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Steel Supplements

steelsupplements.com
71/100
EcomScout

Steel Supplements receives an EcomScout Rating of S (71/100), ranking #1,271 out of 482,678 Shopify stores we track. This Supplements Health & Wellness store attracts 2.9M visits per year with estimated revenue of $330.2K - $660.5K/mo. It offers 309 products at an average price of $59.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$330.2K - $660.5K/mo
Est. Traffic/mo
240.4K
Products
309
Top Market
US (34%)
Top Channel
direct (12%)
Trustpilot
2.2/5 (34)

Store Intelligence Summary

Traffic breakdown: direct 12%, referral 5%.

Product pricing: Average price of $59 (range: $24 – $175). Mid-range pricing strategy.

Ad spend: Estimated $2.3K/mo in paid search ($28.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.2/5 based on 34 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (34%), GB (5%), CA (4%).

Best-selling product: HyperBolic ($175). Other top sellers include Alps Water, Sparkling Alps Water, Omni Energy - Case of 12 Cans.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Supplements Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
1,229
Avg Revenue
$4K/mo
Top 10% Threshold
$52K/mo

Competition Breakdown

21%
47%
21%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Supplements market generates $5M/month across 1,229 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Supplements stores earn $52K+/month
  • This store outperforms 92% of Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
  • 70 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
49.5%
Pages/Visit
1.9
Avg. Time on Site
39s
Avg. Product Price
$59

Range: $24 - $175

Rating Breakdown

Traffic Growth95/100
Business Quality80/100
Revenue Performance71/100
Marketing Efficiency60/100
Trustpilot40/100

Traffic Sources

direct12.0%
referral4.8%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$28K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
steel supplementsEasy11K$2.69$2.7K
steelfit usaEasy1K--
steel pre workoutEasy810--
abs of steelEasy570$0.53$188
steel shredded afEasy570--

Trustpilot Rating

2.2

34 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
34.4%
🇬🇧United Kingdom
4.6%
🇨🇦Canada
4.3%
🇦🇺Australia
3.2%
🇳🇬Nigeria
3.1%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Frequently Asked Questions About Steel Supplements

Is Steel Supplements a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Steel Supplements is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Steel Supplements safe to buy from? Is it a scam?

Steel Supplements has a Trustpilot rating of 2.2/5 based on 34 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (71/100).

What is Steel Supplements's EcomScout rating and what does it mean?

Steel Supplements has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Steel Supplements generate?

Steel Supplements receives approximately 2.9M visits per year with estimated monthly revenue of $330.2K - $660.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Steel Supplements use?

We detected 16 Shopify apps on Steel Supplements, including Yotpo Reviews & UGC, Pre-Order, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Steel Supplements. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Steel Supplements Shopify store analysis • SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: S

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