Stella Rugs
stellarugs.com.auStella Rugs receives an EcomScout Rating of B+ (49/100), ranking #24,301 out of 595,200 Shopify stores we track. This Rugs Home & Garden store attracts 64.0K visits per year with estimated revenue of $3.7K - $8.2K/mo. It offers 537 products at an average price of A$79.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of A$79 (range: A$45 – A$195) — ≈ $52 USD. Mid-range pricing strategy.
0Customer trust: Trustpilot score 4.7/5 based on 116 reviews. Excellent reputation — customers rate this store highly.
Top markets: AU (100%).
Best-selling product: Lhasa Orange and Violet Indoor Outdoor Washable Recycled Plastic Floor Rug (A$69.99). Other top sellers include Jute - Java Natural Hand Woven Jute Floor Rug, Rug Grip Pad Underlay, Cancun Aqua Indoor Outdoor Washable Recycled Plastic Floor Rug.
Rugs Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Rugs market generates $2M/month across 151 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Rugs stores earn $78K+/month
- •This store outperforms 84% of Rugs competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Rugs
Best Selling Products
#1Lhasa Orange and Violet Indoor Outdoor Washable Recycled Plastic Floor Rug
A$69.99≈ $46
#2Jute - Java Natural Hand Woven Jute Floor Rug
A$69.99≈ $46
#3Rug Grip Pad Underlay
A$44.99≈ $30
#4Cancun Aqua Indoor Outdoor Washable Recycled Plastic Floor Rug
A$69.99≈ $46
#5Aztec Black and White Indoor Outdoor Washable Recycled Plastic Floor Rug
A$69.99≈ $46
#6Jute - Katie Natural Bleach Hand Braided Round Jute Floor Rug
A$95.99≈ $63
#7Jute - Estate Natural Hand Braided Floor Jute Floor Rug
A$109.99≈ $73
#8Jute - Isabel Printed Circle Hand Braided Jute Floor Rug
A$194.99≈ $129
#9Indiana Green Indoor Outdoor Washable Recycled Plastic Floor Rug
A$69.99≈ $46
#10Gypsy Black Multi Rug - Hand Woven Cotton & Recycled Fibre Floor Rug
A$44.99≈ $30
≈ $52 USD
Range: A$45 - A$195
Rating Breakdown
Traffic Sources
Trustpilot Rating
116 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
TrustpilotSimilar Stores
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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About Stella Rugs
Is Stella Rugs a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Stella Rugs is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Stella Rugs safe to buy from? Is it a scam?
Stella Rugs has a Trustpilot rating of 4.7/5 based on 116 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).
What is Stella Rugs's EcomScout rating and what does it mean?
Stella Rugs has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Stella Rugs generate?
Stella Rugs receives approximately 64.0K visits per year with estimated monthly revenue of $3.7K - $8.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Stella Rugs use?
We detected 2 Shopify apps on Stella Rugs, including Shop, Trustpilot.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Rugs store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Stella Rugs. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Rugs store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.