stephenandpenelope.com
stephenandpenelope.comstephenandpenelope.com receives an EcomScout Rating of A (53/100), ranking #38,913 out of 1,125,961 Shopify stores we track. This Pet Supplies Pets store attracts 491.2K visits per year with estimated revenue of $37.7K - $75.3K/mo. It offers 246 products at an average price of €38.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 31%, direct 28%, social 15%, referral 9%.
Product pricing: Average price of €38 (range: €21 – €80) — ≈ $41 USD. Mid-range pricing strategy.
Ad spend: Estimated $127/mo in paid search ($1.5K/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: PL (22%), NL (21%), US (11%).
Best-selling product: Single Merino - Denim Bricks (€36.50). Other top sellers include Lingarn - 15 Gul, Alpaca Shimmer Lace - The Chrysanthemum And The Sword, Re:Designed Project 7 Needle Case.
Pet Supplies Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Pet Supplies market generates $30M/month across 10,307 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Pet Supplies stores earn $54K+/month
- •This store outperforms 95% of Pet Supplies competitors
- •Low average order value ($0) — consider bundling or upsells
- •613 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Pet Supplies
Best Selling Products
#1Single Merino - Denim Bricks
€36.50≈ $40
#2Lingarn - 15 Gul
€21≈ $23
#3Alpaca Shimmer Lace - The Chrysanthemum And The Sword
€33≈ $36
#4Re:Designed Project 7 Needle Case
€80≈ $87
#5Re:Designed Project 141 Functional Cat Keyring
€30≈ $33
#6Project 143 - Multi - Functional Croissant Keyring
€30≈ $33
#7Laine Magazine Anniversary Issue
€33≈ $36
≈ $41 USD
Range: €21 - €80
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$127
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| stephen westEasy | 3K | $1.34 | $40 |
| stephen and penelopeEasy | 900 | - | - |
| westknitsEasy | 270 | - | - |
| stephen west knittingEasy | 220 | - | - |
| stephen and penelope yarnEasy | 55 | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
SearchaniseSimilar Stores
View all →Trending Pet Supplies Products
Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag
Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
Frequently Asked Questions About stephenandpenelope.com
Is stephenandpenelope.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, stephenandpenelope.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is stephenandpenelope.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for stephenandpenelope.com. However, our EcomScout rating is A (53/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is stephenandpenelope.com's EcomScout rating and what does it mean?
stephenandpenelope.com has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does stephenandpenelope.com generate?
stephenandpenelope.com receives approximately 491.2K visits per year with estimated monthly revenue of $37.7K - $75.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does stephenandpenelope.com use?
We detected 9 Shopify apps on stephenandpenelope.com, including Shop, Gorgias, Searchanise and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Pet Supplies store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against stephenandpenelope.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.