sterlyhair.com
sterlyhair.comsterlyhair.com receives an EcomScout Rating of A+ (58/100), ranking #23,502 out of 1,203,437 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 403.2K visits per year with estimated revenue of $116.3K - $226.2K/mo. It offers 534 products at an average price of $154.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 30%, direct 13%, paid 13%, referral 5%.
Product pricing: Average price of $154 (range: $10 – $194). Positioned in the premium segment.
Ad spend: Estimated $717/mo in paid search ($8.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (46%), CA (35%), GB (17%).
Best-selling product: 16-34inch Affordable Sterly 13x6 Transparent Lace Body Wave Front Wigs ($163). Other top sellers include @Thequeenleora Recommend #4 Chocolate Brown 13×6 Full Lace Human Hair Wigs, Pre-Bleached Knots Fee, Affordable #99J Body Wave Wig Sterly Burgundy 13x6 Lace Front Human Hair Wigs.
Hair Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care market generates $12M/month across 5,093 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Hair Care stores earn $36K+/month
- •This store outperforms 94% of Hair Care competitors
- •Low average order value ($0) — consider bundling or upsells
- •236 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Hair Care
Best Selling Products
#1Affordable 16-34inch Sterly 13x6/7×6 Transparent Lace Deep Wave Front Wigs Natural Color
$177
#2Affordable #1 Jet Black Body Wave Wig 13x6 Lace Front Human Hair Wigs Sterly Hair
$177
#316-34inch Affordable Sterly 13x6 Transparent Lace Body Wave Front Wigs
$163
#4@Thequeenleora Recommend #4 Chocolate Brown 13×6 Full Lace Human Hair Wigs
$177
#5Pre-Bleached Knots Fee
$10
#6Sterly #613 Blonde 13x6 Full Frontal Lace Straight Hair Human Hair Wigs 180% Density Blonde Magic
$194
#7Affordable #1 Jet Black Straight Hair Wig 13x6 Lace Front Human Hair Wigs Sterly Hair
$177
#8Affordable #99J Body Wave Wig Sterly Burgundy 13x6 Lace Front Human Hair Wigs
$177
#9Glueless V Part Body Wave Wigs Beginner Friendly Thin Part Drawstring Wig
$108
#10Sterly 13×6 HD Lace Body Wave Lace Front Wigs Human Hair Wig
$163
Range: $10 - $194
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$717
Google Ads estimate
Yearly Ad Budget
$9K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| wigs | 46K | $0.75 | $78.8K |
| iamahairEasy | 510 | - | - |
| ombre short hairEasy | 480 | - | - |
| omg hairEasy | 320 | - | - |
| gorgeous hairEasy | 220 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
Vitals4.9
Also Bought4.7
Judge.me Product Reviews5.0
Omnisend4.8Section Store: Theme Sections
Buy Button channel3.9
17track4.9BlockSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set
Frequently Asked Questions About sterlyhair.com
Is sterlyhair.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, sterlyhair.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is sterlyhair.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for sterlyhair.com. However, our EcomScout rating is A+ (58/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is sterlyhair.com's EcomScout rating and what does it mean?
sterlyhair.com has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does sterlyhair.com generate?
sterlyhair.com receives approximately 403.2K visits per year with estimated monthly revenue of $116.3K - $226.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does sterlyhair.com use?
We detected 8 Shopify apps on sterlyhair.com, including Vitals, Also Bought, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against sterlyhair.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.