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Stitch & Story

stitchandstory.com
54/100
EcomScout

Stitch & Story receives an EcomScout Rating of A (54/100), ranking #13,675 out of 481,708 Shopify stores we track. This Apparel Fashion & Apparel store attracts 592.8K visits per year with estimated revenue of $15.5K - $33.5K/mo. It offers 378 products at an average price of $16.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$15.5K - $33.5K/mo
Est. Traffic/mo
49.4K
Products
378
Top Market
US (32%)
Top Channel
referral (12%)
Trustpilot
4.3/5 (221)

Store Intelligence Summary

Traffic breakdown: referral 12%, direct 10%.

Product pricing: Average price of $16 (range: $2 – $70). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.3/5 based on 221 reviews. Good standing with customers.

Top markets: US (32%), GB (22%), CA (11%).

Best-selling product: Stitch & Story Cotton Project Bag ($5). Other top sellers include The Chunky Wool 100g balls, The Lil' Merino 50g Balls, Knitters of Tomorrow - Children's Knitting Kit.

How is the EcomScout Rating calculated? The A grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.8M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
51.2%
Pages/Visit
2.0
Avg. Time on Site
59s
Avg. Product Price
$16

Range: $2 - $70

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance29/100
Marketing Efficiency28/100

Traffic Sources

referral11.9%
direct10.3%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.3

221 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
31.5%
🇬🇧United Kingdom
21.8%
🇨🇦Canada
10.9%
🇮🇪Ireland
6.8%
🇩🇪Germany
6.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Stitch & Story

Is Stitch & Story a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Stitch & Story is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Stitch & Story safe to buy from? Is it a scam?

Stitch & Story has a Trustpilot rating of 4.3/5 based on 221 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (54/100).

What is Stitch & Story's EcomScout rating and what does it mean?

Stitch & Story has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Stitch & Story generate?

Stitch & Story receives approximately 592.8K visits per year with estimated monthly revenue of $15.5K - $33.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Stitch & Story use?

We detected 10 Shopify apps on Stitch & Story, including Klaviyo: Email Marketing & SMS, Shop, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Stitch & Story. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Stitch & Story Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: A

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