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Stonefly

stonefly.it
57/100
EcomScout

Stonefly receives an EcomScout Rating of A+ (57/100), ranking #10,179 out of 481,860 Shopify stores we track. This Footwear Fashion & Apparel store attracts 840.4K visits per year with estimated revenue of $127.9K - $277.0K/mo. It offers 1.2K products at an average price of $105.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$127.9K - $277.0K/mo
Est. Traffic/mo
70.0K
Products
1.2K
Top Market
IT (82%)
Top Channel
direct (13%)
Trustpilot
1.6/5 (56)

Store Intelligence Summary

Traffic breakdown: direct 13%, referral 4%.

Product pricing: Average price of $105 (range: $63 – $130). Positioned in the premium segment.

Customer trust: Trustpilot score 1.6/5 based on 56 reviews. Mixed reviews — potential service or quality concerns.

Top markets: IT (82%), ES (14%), US (3%).

Best-selling product: SLIP-ON SHOES SEASON 1 NERO ($109.99). Other top sellers include SLIP-ON SHOES CREAM 38 GRIGIO CHIARO, SCARPE ALLACCIATE ELLA 12 BIANCO, SCARPE DERBY SEASON 2 NERO.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.3%
Pages/Visit
4.0
Avg. Time on Site
2m 39s
Avg. Product Price
$105

Range: $63 - $130

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance63/100
Trustpilot45/100

Traffic Sources

direct12.9%
referral3.8%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

1.6

56 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
82.0%
🇪🇸Spain
13.7%
🇺🇸United States
2.9%
🇫🇷France
1.3%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Footwear Products

Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.

Mens Run Falcon 5

Mens Run Falcon 5

90
$44.97+192%
Women's 608 V5 Casual Comfort Cross Trainer

Women's 608 V5 Casual Comfort Cross Trainer

89
$49.17+64%
Men's 608 V5 Casual Comfort Cross Trainer

Men's 608 V5 Casual Comfort Cross Trainer

89
$50.40+159%
Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

85
$46.96+222%
See all trending Footwear products

Frequently Asked Questions About Stonefly

Is Stonefly a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Stonefly is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Stonefly safe to buy from? Is it a scam?

Stonefly has a Trustpilot rating of 1.6/5 based on 56 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (57/100).

What is Stonefly's EcomScout rating and what does it mean?

Stonefly has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Stonefly generate?

Stonefly receives approximately 840.4K visits per year with estimated monthly revenue of $127.9K - $277.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Stonefly use?

We detected 4 Shopify apps on Stonefly, including Shop, Klaviyo: Email Marketing & SMS, Zendesk and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Stonefly. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Stonefly Shopify store analysis • FootwearFashion & Apparel • Unlikely Dropshipper • Rating: A+

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