store.theory11.com
store.theory11.comstore.theory11.com receives an EcomScout Rating of B+ (50/100), ranking #17,389 out of 412,761 Shopify stores we track. This Books & Media Retail store attracts 2.5M visits per year with estimated revenue of $52.8K - $123.3K/mo. It offers 1.6K products at an average price of $13.
Store descriptiontheory11 produces the world’s finest playing cards, crafted with premium paper and elegant, intricate design. Made in America.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchOrganic 36%, Referrals 18%, Direct 17%, SearchPaid 10%.
Product pricing: Average price of $13 (range: $13 – $13). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $6.0K/mo in paid search ($72.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (61%), CA (6%), BR (4%).
Best-selling product: Harry Potter Playing Cards ($12.95).
Books & Media Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Books & Media market generates $3M/month across 685 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Books & Media stores earn $115K+/month
- •This store outperforms 96% of Books & Media competitors
- •Low average order value ($0) — consider bundling or upsells
- •74 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Books & Media
Best Selling Products
Range: $13 - $13
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$6K
Google Ads estimate
Yearly Ad Budget
$72K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| uno | 230K | $0.36 | $170 |
| deck of cards | 43K | $0.47 | $38 |
| bicycle playing cardsEasy | 6K | $0.39 | $183 |
| theory 11Easy | 5K | - | - |
| theory11Easy | 5K | $0.75 | $6 |
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsE-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsJavaScript
Countdown
Email Marketing
Similar Stores
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Frequently Asked Questions About store.theory11.com
Is store.theory11.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, store.theory11.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is store.theory11.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for store.theory11.com. However, our EcomScout rating is B+ (50/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is store.theory11.com's EcomScout rating and what does it mean?
store.theory11.com has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does store.theory11.com generate?
store.theory11.com receives approximately 2.5M visits per year with estimated monthly revenue of $52.8K - $123.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does store.theory11.com use?
We detected 1 Shopify apps on store.theory11.com, including Klaviyo Reviews.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Books & Media store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against store.theory11.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Books & Media store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.