Stories Flooring
storiesflooring.co.ukStories Flooring receives an EcomScout Rating of S (68/100), ranking #1,592 out of 199,057 Shopify stores we track. This Home Improvement Retail store attracts 871.0K visits per year with estimated revenue of $126.3K - $294.6K/mo. It offers 476 products at an average price of $57.
Store descriptionExplore Stories Flooring's exquisite selection of engineered wood, solid wood, laminate, and luxury vinyl LVT flooring. Discover affordable luxury and purchase directly from our extensive online collection.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 33%, Referrals 29%, Direct 25%, Social 9%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $57 (range: $25 – $95). Mid-range pricing strategy.
Ad spend: Estimated $508/mo in paid search ($6.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 2,133 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (95%), US (2%), IE (1%).
Best-selling product: 3mm Comfort Silver Laminate and Wood Flooring Underlay Covering 15sqm ($24.99). Other top sellers include Lusso Portofino Herringbone Voyager Oak Glue Down LVT Vinyl Flooring, Lusso Portofino Herringbone Sunshine Oak Glue Down LVT Vinyl Flooring, Lusso Portofino Herringbone Treated Birch Glue Down LVT Vinyl Flooring.
Home Improvement Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Improvement market generates $19M/month across 1,168 stores
- •18% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Home Improvement stores earn $181K+/month
- •This store outperforms 91% of Home Improvement competitors
- •Low average order value ($0) — consider bundling or upsells
- •205 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Improvement
Best Selling Products
#13mm Comfort Silver Laminate and Wood Flooring Underlay Covering 15sqm
$24.99
#2Lusso Portofino Herringbone Voyager Oak Glue Down LVT Vinyl Flooring
$55.72
#3Lusso Portofino Herringbone Sunshine Oak Glue Down LVT Vinyl Flooring
$55.72
#4Lusso Portofino Herringbone Treated Birch Glue Down LVT Vinyl Flooring
$55.72
#5Lusso Portofino Herringbone Norwegian Oak Glue Down LVT Vinyl Flooring
$55.72
#6Lusso Uniqo Natural Brushed & Lacquered Engineered Oak
$53.98
#7Lusso Uniqo Herringbone Natural Brushed & Lacquered Engineered Oak
$73.70
#8Lusso Portofino Herringbone Voyager Oak SPC Click Vinyl Flooring
$38.98
#9Lusso Portofino Herringbone White Oak Glue Down LVT Vinyl Flooring
$55.72
#10Tovcol MS UFH Start Wood Flooring Adhesive 15kg Covering 18.75sqm
$94.99
Range: $25 - $95
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$508
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| herringbone flooringEasy | 720 | $1.16 | $44 |
| solid oak flooringEasy | 320 | $1.76 | $350 |
| wood flooring uk | 135 | $0.69 | $9 |
| golden floors | 100 | - | - |
| source flooringEasy | 100 | - | - |
Trustpilot Rating
2,133 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
C: Mega Menu
Klaviyo ReviewsAnalytics
Google Analytics
Google Tag ManagerJavaScript
E-commerce Platform
ShopifyVideo
Sales Channels
Reviews
Similar Stores
View all →Frequently Asked Questions About Stories Flooring
Is Stories Flooring a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Stories Flooring is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Stories Flooring safe to buy from? Is it a scam?
Stories Flooring has a Trustpilot rating of 4.6/5 based on 2,133 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).
What is Stories Flooring's EcomScout rating and what does it mean?
Stories Flooring has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Stories Flooring generate?
Stories Flooring receives approximately 871.0K visits per year with estimated monthly revenue of $126.3K - $294.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Stories Flooring use?
We detected 2 Shopify apps on Stories Flooring, including C: Mega Menu, Klaviyo Reviews. The store uses the "stories-flooring/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Improvement store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Stories Flooring. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Improvement store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.