Story In Steel
storyinsteel.comStory In Steel receives an EcomScout Rating of S (61/100), ranking #4,530 out of 200,211 Shopify stores we track. This Home Decor Home & Garden store attracts 206.7K visits per year with estimated revenue of $25.9K - $56.9K/mo. It offers 69 products at an average price of $105.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 11%.
Product pricing: Average price of $105 (range: $10 – $149). Positioned in the premium segment.
Ad spend: Estimated $1.1K/mo in paid search ($12.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.1/5 based on 129 reviews. Good standing with customers.
Top markets: US (100%).
Best-selling product: Custom Metal Portrait ($149). Other top sellers include Wedding Anniversary Metal Portrait, Custom Pet Metal Portrait, Custom Metal Print Pet Portrait.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $2M/month across 703 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •75% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $32K+/month
- •This store outperforms 92% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Home Decor
Best Selling Products
#1Custom Metal Portrait
$149
#2Wedding Anniversary Metal Portrait
$149
#3Custom Pet Metal Portrait
$149
#4Custom Metal Print Pet Portrait
$85
#5Personalized Watercolor Metal Portrait
$85
#6Skip The Line
$15
#7Background Drawing
$15
#8Deer Christmas Ornament
$35
#9Personalized Campfire Monogram
$139.99
#10Combine Images
$20
Range: $10 - $149
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$13K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| metal signs customEasy | 1K | - | - |
| paper anniversaryEasy | 930 | $0.92 | $467 |
| dog paintingsEasy | 900 | $1.02 | $192 |
| 10 year wedding anniversaryEasy | 630 | $0.58 | $9 |
| steel monogramsEasy | 600 | - | - |
Trustpilot Rating
129 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Loox Photo Reviews
ParcelpanelSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue
Frequently Asked Questions About Story In Steel
Is Story In Steel a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Story In Steel is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Story In Steel safe to buy from? Is it a scam?
Story In Steel has a Trustpilot rating of 4.1/5 based on 129 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).
What is Story In Steel's EcomScout rating and what does it mean?
Story In Steel has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Story In Steel generate?
Story In Steel receives approximately 206.7K visits per year with estimated monthly revenue of $25.9K - $56.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Story In Steel use?
We detected 6 Shopify apps on Story In Steel, including Shop, Loox Photo Reviews, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Story In Steel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.