STOY
stoy.nlSTOY receives an EcomScout Rating of C+ (26/100), ranking #563,942 out of 1,097,530 Shopify stores we track. This Footwear and Accessories Fashion & Apparel store. It offers 2.4K products at an average price of DKK 652.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of DKK 652 (range: DKK 65 – DKK 1,300) — ≈ $98 USD. Mid-range pricing strategy.
Customer trust: Trustpilot score 3.2/5 based on 176 reviews. Mixed reviews — potential service or quality concerns.
Best-selling product: Amsterdam Wrapped Suede Leather Narrow Shoes in Charcoal (DKK 1,050). Other top sellers include Boston Suede Narrow Soft Footbed Sandals in Taupe, Gardana Shoes in Hemp, Stoy Mesh Bag.
Footwear and Accessories Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear and Accessories market generates $1M/month across 215 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Footwear and Accessories stores earn $105K+/month
- •This store outperforms 94% of Footwear and Accessories competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Footwear and Accessories
Best Selling Products
#1Gift Card
DKK 100≈ $15
#2Amsterdam Wrapped Suede Leather Narrow Shoes in Charcoal
DKK 1,050≈ $158
#3Boston Suede Narrow Soft Footbed Sandals in Taupe
DKK 1,300≈ $195
#4Gardana Shoes in Hemp
DKK 350≈ $53
#5Stoy Mesh Bag
DKK 65≈ $9.75
#6Terry Towel in Kodiak Stripes
DKK 125≈ $19
#7Boston Suede Narrow Soft Footbed Sandals in Mocha
DKK 1,300≈ $195
#8Poplin Pyjamas Pants in Hopper Stripes
DKK 1,200≈ $180
#9Naples Narrow Wrapped Suede Leather Sandals in Taupe
DKK 1,300≈ $195
#10Reverence Aromatique Hand Wash (500 ml)
DKK 310≈ $47
≈ $98 USD
Range: DKK 65 - DKK 1,300
Rating Breakdown
Traffic Sources
Trustpilot Rating
176 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
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Frequently Asked Questions About STOY
Is STOY a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, STOY is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is STOY safe to buy from? Is it a scam?
STOY has a Trustpilot rating of 3.2/5 based on 176 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is C+ (26/100).
What is STOY's EcomScout rating and what does it mean?
STOY has an EcomScout rating of C+ (26/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does STOY generate?
STOY receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does STOY use?
We detected 7 Shopify apps on STOY, including Pre-Order, Shop, Shopify Inbox and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear and Accessories store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against STOY. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.