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Straluma homepage screenshot

Straluma

straluma.nl
45/100
EcomScout

Straluma receives an EcomScout Rating of B+ (45/100), ranking #17,593 out of 202,193 Shopify stores we track. This Decor Home & Garden store attracts 290.2K visits per year with estimated revenue of $17.4K - $40.6K/mo..

Store descriptionOntdek de grootste verlichtingswinkel van Nederland met meer dan 9000 lampen en accessoires voor elke stijl.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$17.4K - $40.6K/mo
Est. Traffic/mo
24.2K
Products
N/A
Top Market
NL (81%)
Top Channel
Search (92%)
Trustpilot
3.1/5 (33)

Store Intelligence Summary

Traffic breakdown: Search 92%, Direct 5%, Paid Referrals 3%. This indicates a content-driven organic growth strategy.

Customer trust: Trustpilot score 3.1/5 based on 33 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NL (81%), BE (18%), DE (1%).

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Decor Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$14.0M/mo
Total Stores
1,092
Avg Revenue
$13K/mo
Top 10% Threshold
$210K/mo

Competition Breakdown

13%
33%
26%
9%
19%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Decor market generates $14M/month across 1,092 stores
  • 19% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Decor stores earn $210K+/month
  • This store outperforms 94% of Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 204 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
64.9%
Pages/Visit
2.0
Avg. Time on Site
47s

Rating Breakdown

Business Quality80/100
Trustpilot50/100
Revenue Performance46/100
Traffic Growth45/100
Marketing Efficiency7/100

Traffic Sources

Search92.0%
Direct4.7%
Paid Referrals3.4%
Social0.0%

Trustpilot Rating

3.1

33 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇱Netherlands
81.3%
🇧🇪Belgium
18.1%
🇩🇪Germany
0.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

kotor keramiek donkerbruincanopy beige 3 lampenrechtoek plafondlamp ophangenhoe hang in een plafoniere opeettafel elijah - 260cm - bruin - 96215

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Analytics

Google AnalyticsGoogle Tag Manager

Video

YouTube

CMS

WordPress

E-commerce Platform

WooCommerce

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

JavaScript

jQueryReact

Trending Decor Products

Products gaining popularity in Decor right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
See all trending Decor products

Frequently Asked Questions About Straluma

Is Straluma a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Straluma is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Straluma safe to buy from? Is it a scam?

Straluma has a Trustpilot rating of 3.1/5 based on 33 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (45/100).

What is Straluma's EcomScout rating and what does it mean?

Straluma has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Straluma generate?

Straluma receives approximately 290.2K visits per year with estimated monthly revenue of $17.4K - $40.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Straluma use?

We detected 1 Shopify apps on Straluma, including Klaviyo Reviews. The store uses the "vendor" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Straluma. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Straluma Shopify store analysis • DecorHome & Garden • Unlikely Dropshipper • Rating: B+

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