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64/100
EcomScout

Stussy receives an EcomScout Rating of S (64/100), ranking #5,410 out of 743,902 Shopify stores we track. This Streetwear Fashion & Apparel store attracts 980.5K visits per year with estimated revenue of $172.0K - $372.6K/mo. It offers 835 products at an average price of A$231.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$172.0K - $372.6K/mo
Est. Traffic/mo
81.7K
Products
835
Top Market
AU (55%)
Top Channel
direct (43%)
Trustpilot
1.7/5 (165)

Store Intelligence Summary

Traffic breakdown: direct 43%, organic 36%, referral 15%, social 2%.

Product pricing: Average price of A$231 (range: A$90 – A$320) — ≈ $152 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 1.7/5 based on 165 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (55%), US (10%), NZ (7%).

Best-selling product: BASIC STUSSY HOOD (A$259.95). Other top sellers include BASIC STUSSY ZIP HOOD, BASIC STUSSY PIG. DYED HOOD, STÜSSY & NIKE STONE WASHED FLEECE PANT.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Streetwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.4M/mo
Total Stores
1,733
Avg Revenue
$1K/mo
Top 10% Threshold
$23K/mo

Competition Breakdown

44%
37%
12%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Streetwear market generates $2M/month across 1,733 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 81% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Streetwear stores earn $23K+/month
  • This store outperforms 94% of Streetwear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 63 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
33.9%
Pages/Visit
3.1
Avg. Time on Site
44s
Avg. Product Price
A$231

≈ $152 USD

Range: A$90 - A$320

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Trustpilot50/100
Marketing Efficiency14/100

Traffic Sources

direct42.9%
organic36.3%
referral15.4%
social1.6%
paid0.0%

Trustpilot Rating

1.7

165 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
54.9%
🇺🇸United States
10.0%
🇳🇿New Zealand
6.9%
🇻🇳Vietnam
3.3%
🇹🇼Taiwan
3.0%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Trending Products to Sell

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Frequently Asked Questions About Stussy

Is Stussy a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Stussy is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Stussy safe to buy from? Is it a scam?

Stussy has a Trustpilot rating of 1.7/5 based on 165 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (64/100).

What is Stussy's EcomScout rating and what does it mean?

Stussy has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Stussy generate?

Stussy receives approximately 980.5K visits per year with estimated monthly revenue of $172.0K - $372.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Stussy use?

We detected 4 Shopify apps on Stussy, including Klaviyo: Email Marketing & SMS, Klevu Smart Search, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Streetwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Stussy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Streetwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Stussy Shopify store analysis • StreetwearFashion & Apparel • Unlikely Dropshipper • Rating: S

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