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Superfoods

superfoods.co.za
S
72/100
EcomScout

Superfoods receives an EcomScout Rating of S (72/100), ranking #2,962 out of 1,203,181 Shopify stores we track. This Nutritional Supplements Health & Wellness store attracts 334.8K visits per year with estimated revenue of $8.0K - $16.0K/mo. It offers 58 products at an average price of ZAR 226.

Analysis by EcomScout Research Team · How we calculate ratings

Nutritional SupplementsHealth & WellnessSuperfoods
Est. Revenue/mo
$8.0K - $16.0K/mo
Est. Traffic/mo
27.9K
Products
58
Top Market
ZA (100%)
Top Channel
organic (39%)
Trustpilot
4.7/5 (44)

Store Intelligence Summary

Traffic breakdown: organic 39%, social 8%, paid 5%.

Product pricing: Average price of ZAR 226 (range: ZAR 89 – ZAR 398) — ≈ $12 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 44 reviews. Excellent reputation — customers rate this store highly.

Top markets: ZA (100%).

Best-selling product: Organic Baobab Powder (ZAR 146.25). Other top sellers include Organic Black Maca Powder, Organic Cacao Butter, Organic Cacao Nibs.

How is the EcomScout Rating calculated? The S grade (72/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nutritional Supplements Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$6.7M/mo
Total Stores
2,561
Avg Revenue
$3K/mo
Top 10% Threshold
$48K/mo

Competition Breakdown

32%
40%
17%
5%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Nutritional Supplements market generates $7M/month across 2,561 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •72% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Nutritional Supplements stores earn $48K+/month
  • •This store outperforms 95% of Nutritional Supplements competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •124 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Nutritional Supplements

Block86%Shop86%Klaviyo: Email Marketing & SMS51%Judge.me Product Reviews47%

Best Selling Products

Organic Baobab Powder#1

Organic Baobab Powder

ZAR 146.25≈ $8.04

Organic Black Maca Powder#2

Organic Black Maca Powder

ZAR 215≈ $12

Organic Cacao Butter#3

Organic Cacao Butter

ZAR 338≈ $19

Organic Cacao Nibs#4

Organic Cacao Nibs

ZAR 269≈ $15

Organic Cacao Paste#5

Organic Cacao Paste

ZAR 287≈ $16

Organic Cacao Powder#6

Organic Cacao Powder

ZAR 220≈ $12

Chia Seeds#7

Chia Seeds

ZAR 89≈ $4.90

Organic Goji Berries#8

Organic Goji Berries

ZAR 209.25≈ $12

Organic Yellow Maca Powder#9

Organic Yellow Maca Powder

ZAR 188≈ $10

Mesquite Powder#10

Mesquite Powder

ZAR 104≈ $5.72

Analyzing...
Bounce Rate
18.5%
Pages/Visit
11.0
Avg. Time on Site
6m 48s
Avg. Product Price
ZAR 226

≈ $12 USD

Range: ZAR 89 - ZAR 398

Rating Breakdown

Business Quality90/100
Traffic Growth80/100
Trustpilot80/100
Revenue Performance75/100
Marketing Efficiency22/100

Traffic Sources

organic39.1%
social8.0%
paid4.9%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
superfood mushrooms90--

Trustpilot Rating

4.7

44 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇿🇦South Africa
100.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (14)

Klaviyo: Email Marketing & SMSTrustpilot3.5Yotpo Reviews & UGCLoox Photo Reviews4.9LoyaltyLion4.6Pre-Order0Shopify Forms4.5Mailchimp4.8Frequently Bought Together4.9Back in Stock4.9Free item speedupBlockFreegiftcartupsellproSection Store: Theme Sections

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Frequently Asked Questions About Superfoods

Is Superfoods a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Superfoods is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Superfoods safe to buy from? Is it a scam?

Superfoods has a Trustpilot rating of 4.7/5 based on 44 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (72/100).

What is Superfoods's EcomScout rating and what does it mean?

Superfoods has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Superfoods generate?

Superfoods receives approximately 334.8K visits per year with estimated monthly revenue of $8.0K - $16.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Superfoods use?

We detected 14 Shopify apps on Superfoods, including Klaviyo: Email Marketing & SMS, Trustpilot, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nutritional Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Superfoods. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutritional Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Superfoods Shopify store analysis • Nutritional Supplements • Health & Wellness • Unlikely Dropshipper • Rating: S

Last updated: August 13, 2026

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