Superior Hair NZ
superiorhair.co.nzSuperior Hair NZ receives an EcomScout Rating of S (74/100), ranking #1,937 out of 1,192,643 Shopify stores we track. This Hair Extensions Beauty & Personal Care store attracts 403.8K visits per year with estimated revenue of $108.1K - $210.1K/mo. It offers 250 products at an average price of NZ$545.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of NZ$545 (range: NZ$15 – NZ$1,300) — ≈ $332 USD. Positioned in the premium segment.
Ad spend: Estimated $178/mo in paid search ($2.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 615 reviews. Excellent reputation — customers rate this store highly.
Top markets: NZ (74%), US (16%), CA (7%).
Best-selling product: #Rooted Hazelnut Twist Topper With Invisible Wire (NZ$849). Other top sellers include #Rooted The Blonde Topper With Invisible Wire, #4 Chocolate Brown Human Hair Topper, #Off Black balayage Women's Lite Topper (30g).
Hair Extensions Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Extensions market generates $1M/month across 663 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •77% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Hair Extensions stores earn $27K+/month
- •This store outperforms 93% of Hair Extensions competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Hair Extensions
Best Selling Products
#1#Rooted Hazelnut Twist Topper With Invisible Wire
NZ$849≈ $518
#2#Rooted The Blonde Topper With Invisible Wire
NZ$849≈ $518
#4 Chocolate Brown Human Hair Topper
NZ$1,150≈ $702
#4#Off Black balayage Women's Lite Topper (30g)
NZ$479≈ $292
#5#Rooted Champagne Chestnut Classic Halo Hair Extensions
NZ$449≈ $274
#6#Rooted Champagne Chestnut Classic Clip In Hair Extensions 9pcs
NZ$239≈ $146
#7#Rooted Champagne Chestnut Seamless Clip In Hair Extensions
NZ$449≈ $274
#8Chestnut Brown Highlights Mono Top Human Hair Wig
NZ$1,300≈ $793
#9#Dubai Nano Tip Hair Extensions
NZ$125≈ $76
#10#Dirty Blonde Seamless Clip In Hair Extensions
NZ$449≈ $274
≈ $332 USD
Range: NZ$15 - NZ$1,300
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$178
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| hair extensions | 26K | $0.98 | $48.7K |
| fancy hairEasy | 750 | - | - |
| unique hair colorEasy | 600 | - | - |
| hair and wig | 80 | $0.85 | $594 |
| nature hair extensionsEasy | 60 | $0.95 | $1 |
Trustpilot Rating
615 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
Trustpilot3.5GorgiasKlaviyo: Email Marketing & SMSJudge.me Product ReviewsShopify FormsBlockKiteSimilar Stores
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Frequently Asked Questions About Superior Hair NZ
Is Superior Hair NZ a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Superior Hair NZ is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Superior Hair NZ safe to buy from? Is it a scam?
Superior Hair NZ has a Trustpilot rating of 4.6/5 based on 615 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).
What is Superior Hair NZ's EcomScout rating and what does it mean?
Superior Hair NZ has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Superior Hair NZ generate?
Superior Hair NZ receives approximately 403.8K visits per year with estimated monthly revenue of $108.1K - $210.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Superior Hair NZ use?
We detected 8 Shopify apps on Superior Hair NZ, including Shop, Trustpilot, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Extensions store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Superior Hair NZ. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Extensions store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.