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surplusstrength.com

surplusstrength.com
38/100
EcomScout

surplusstrength.com receives an EcomScout Rating of B (38/100), ranking #28,166 out of 202,193 Shopify stores we track. This Fitness Sports & Outdoors store attracts 98.3K visits per year with estimated revenue of $14.4K - $33.5K/mo. It offers 85 products at an average price of $118.

Store descriptionSurplus Strength

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$14.4K - $33.5K/mo
Est. Traffic/mo
8.2K
Products
85
Top Market
US (98%)
Top Channel
Direct (51%)
Est. Ad Spend/mo
$2

Store Intelligence Summary

Traffic breakdown: Direct 51%, Search 31%, Social 11%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $118 (range: $4 – $550). Positioned in the premium segment.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (98%), CA (2%).

Best-selling product: UPS High - Aluminum Pulley Upgrade ($50.00). Other top sellers include UPS High (Universal Pulley System), Speed Pins, Stealth Spotters.

How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fitness Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.4M/mo
Total Stores
1,464
Avg Revenue
$2K/mo
Top 10% Threshold
$17K/mo

Competition Breakdown

36%
49%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fitness market generates $2M/month across 1,464 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 85% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Fitness stores earn $17K+/month
  • This store outperforms 90% of Fitness competitors
  • Weights shows highest opportunity with $1,737 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
29.6%
Pages/Visit
3.9
Avg. Time on Site
1m 45s
Avg. Product Price
$118

Range: $4 - $550

Rating Breakdown

Business Quality80/100
Revenue Performance48/100
Traffic Growth35/100
Marketing Efficiency22/100

Traffic Sources

Direct50.8%
Search30.9%
Social10.5%
Referrals0.3%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Top Countries

🇺🇸United States
97.7%
🇨🇦Canada
2.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

freedom strength sandbagsurplus strengthsurplus strength vechs speed pin6.25" 5/8" mag pinsurplus strngth

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

Loox Photo ReviewsLoox

CDN

AWS CloudFront

Payment

Shopify Payments

Analytics

Google Analytics

Trending Fitness Products

Products gaining popularity in Fitness right now, based on Amazon & Google Trends data.

FITPLAM Adjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women

FITPLAM Adjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women

87
$68.39+156%
CAP Barbell Coated Hex Dumbbell Weight - Single | 10-120 lbs | Multiple Options

CAP Barbell Coated Hex Dumbbell Weight - Single | 10-120 lbs | Multiple Options

87
$27.99+156%
Amazon Basics Neoprene Dumbbell Hand Weights for Exercise and Muscle Toning

Amazon Basics Neoprene Dumbbell Hand Weights for Exercise and Muscle Toning

86
$32.67+142%
NordicTrack T Series

NordicTrack T Series

86
$599.00+156%
See all trending Fitness products

Frequently Asked Questions About surplusstrength.com

Is surplusstrength.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, surplusstrength.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is surplusstrength.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for surplusstrength.com. However, our EcomScout rating is B (38/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is surplusstrength.com's EcomScout rating and what does it mean?

surplusstrength.com has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does surplusstrength.com generate?

surplusstrength.com receives approximately 98.3K visits per year with estimated monthly revenue of $14.4K - $33.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does surplusstrength.com use?

We detected 1 Shopify apps on surplusstrength.com, including Advanced Predictive Search. The store uses the "Ride" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fitness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against surplusstrength.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fitness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

surplusstrength.com Shopify store analysis • FitnessSports & Outdoors • Unlikely Dropshipper • Rating: B

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