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Sutra Beauty

sutrabeauty.mx
57/100
EcomScout

Sutra Beauty receives an EcomScout Rating of A+ (57/100), ranking #11,155 out of 584,313 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 114.6K visits per year with estimated revenue of $3.0K - $5.8K/mo. It offers 82 products at an average price of MX$899.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.0K - $5.8K/mo
Est. Traffic/mo
9.6K
Products
82
Top Market
MX (100%)
Top Channel
N/A
Trustpilot
2.2/5 (21)

Store Intelligence Summary

Product pricing: Average price of MX$899 (range: MX$400 – MX$1,199) — ≈ $53 USD. Mid-range pricing strategy.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.2/5 based on 21 reviews. Mixed reviews — potential service or quality concerns.

Top markets: MX (100%).

Best-selling product: Shampoo Heat Guard® (MX$400). Other top sellers include Paso 01 Set de limpieza y acondicionamiento, Paso 02 Conjunto Nutre y Protege.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$4.0M/mo
Total Stores
1,514
Avg Revenue
$3K/mo
Top 10% Threshold
$38K/mo

Competition Breakdown

30%
46%
15%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $4M/month across 1,514 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $38K+/month
  • This store outperforms 93% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 87 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
81.0%
Pages/Visit
1.3
Avg. Time on Site
14s
Avg. Product Price
MX$899

≈ $53 USD

Range: MX$400 - MX$1,199

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance60/100
Trustpilot40/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

2.2

21 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇲🇽Mexico
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Sutra Beauty

Is Sutra Beauty a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Sutra Beauty is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Sutra Beauty safe to buy from? Is it a scam?

Sutra Beauty has a Trustpilot rating of 2.2/5 based on 21 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (57/100).

What is Sutra Beauty's EcomScout rating and what does it mean?

Sutra Beauty has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Sutra Beauty generate?

Sutra Beauty receives approximately 114.6K visits per year with estimated monthly revenue of $3.0K - $5.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Sutra Beauty use?

We detected 9 Shopify apps on Sutra Beauty, including Shop, ReCharge Subscriptions, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Sutra Beauty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Sutra Beauty Shopify store analysis • Hair CareBeauty & Personal Care • Unlikely Dropshipper • Rating: A+

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