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64/100
EcomScout

Swaine receives an EcomScout Rating of S (64/100), ranking #7,341 out of 1,041,910 Shopify stores we track. This Leather Goods Fashion & Apparel store attracts 456.8K visits per year with estimated revenue of $245.1K - $531.0K/mo. It offers 250 products at an average price of £1,607.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$245.1K - $531.0K/mo
Est. Traffic/mo
38.1K
Products
250
Top Market
US (31%)
Top Channel
organic (54%)
Trustpilot
2.8/5 (3)

Store Intelligence Summary

Traffic breakdown: organic 54%, paid 16%, direct 14%, social 11%.

Product pricing: Average price of £1,607 (range: £30 – £6,200) — ≈ $2,041 USD. Positioned in the premium segment.

Ad spend: Estimated $777/mo in paid search ($9.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.8/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (31%), GB (25%), FR (8%).

Best-selling product: Diana's Billfold Wallet - Jaguar Green (£950). Other top sellers include Diana's Compact Wallet - Jaguar Green, Diana's Tall Jacket Wallet - Jaguar Green, Diana's Key Fob Shoe Lift - Jaguar Green.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Leather Goods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.0M/mo
Total Stores
440
Avg Revenue
$5K/mo
Top 10% Threshold
$46K/mo

Competition Breakdown

25%
43%
22%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Leather Goods market generates $2M/month across 440 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Leather Goods stores earn $46K+/month
  • This store outperforms 90% of Leather Goods competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
38.1%
Pages/Visit
3.2
Avg. Time on Site
1m 44s
Avg. Product Price
£1,607

≈ $2,041 USD

Range: £30 - £6,200

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth70/100
Trustpilot45/100
Marketing Efficiency29/100

Traffic Sources

organic54.3%
paid15.7%
direct14.5%
social10.9%
referral1.0%

Marketing & Ad Spend

Monthly Ad Spend

$777

Google Ads estimate

Yearly Ad Budget

$9K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
authentic indiana jones hatEasy510--
swaine adeney briggEasy400$0.46$9
swaineEasy400$0.19-
herbert johnson hatters260--
london umbrellaEasy260$1.23$26

Trustpilot Rating

2.8

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
30.8%
🇬🇧United Kingdom
24.6%
🇫🇷France
8.1%
🇯🇵Japan
6.4%
🇨🇦Canada
4.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Swaine

Is Swaine a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Swaine is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Swaine safe to buy from? Is it a scam?

Swaine has a Trustpilot rating of 2.8/5 based on 3 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (64/100).

What is Swaine's EcomScout rating and what does it mean?

Swaine has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Swaine generate?

Swaine receives approximately 456.8K visits per year with estimated monthly revenue of $245.1K - $531.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Swaine use?

We detected 7 Shopify apps on Swaine, including Klaviyo: Email Marketing & SMS, Pre-Order, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Leather Goods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Swaine. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Leather Goods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Swaine Shopify store analysis • Leather GoodsFashion & Apparel • Unlikely Dropshipper • Rating: S

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