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Sweedbeauty

sweedbeauty.com
49/100
EcomScout

Sweedbeauty receives an EcomScout Rating of B+ (49/100), ranking #11,124 out of 145,899 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 469.4K visits per year with estimated revenue of $38.4K - $95.9K/mo. It offers 66 products at an average price of $45.

Store descriptionSweed is known for vegan and clean beauty with professional performance. Founded by makeup artist Gabriella Elio, Sweed was born from 20+ years of experience in the industry. From award-winning Mascaras and prostaglandin-free Eyelash Serum to a curated makeup assortment with viral favorites and modern staples.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$38.4K - $95.9K/mo
Est. Traffic/mo
39.1K
Products
66
Top Market
US (51%)
Top Channel
Search (48%)
Trustpilot
2.2/5 (9)

Store Intelligence Summary

Traffic breakdown: Search 48%, Direct 24%, Referrals 14%, Mail 2%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $45 (range: $10 – $182). Mid-range pricing strategy.

Customer trust: Trustpilot score 2.2/5 based on 9 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (51%), GB (10%), CA (5%).

Best-selling product: Eyelash Growth Serum ($65.00). Other top sellers include Lash Lift Mascara, Cloud Mascara, Satin Kohl Eye Pencil.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
42.2%
Pages/Visit
2.1
Avg. Time on Site
49s
Avg. Product Price
$45

Range: $10 - $182

Rating Breakdown

Business Quality76/100
Revenue Performance56/100
Traffic Growth50/100
Trustpilot35/100
Marketing Efficiency21/100

Traffic Sources

Search48.0%
Direct24.3%
Referrals13.6%
Mail2.0%
Paid Referrals1.9%
Social0.0%

Trustpilot Rating

2.2

9 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
50.6%
🇬🇧United Kingdom
10.2%
🇨🇦Canada
5.2%
🇮🇹Italy
4.1%
🇫🇷France
4.0%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

sweedsweed lash serumsweed eyelash serumsweed beautysweed beauty cloud mascara mini

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

CDN

AWS CloudFront

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Payment

Shopify Payments

JavaScript

jQuery

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
$20.00+98%
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

88
$9.97+235%
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Frequently Asked Questions About Sweedbeauty

Is Sweedbeauty a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Sweedbeauty is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Sweedbeauty safe to buy from? Is it a scam?

Sweedbeauty has a Trustpilot rating of 2.2/5 based on 9 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (49/100).

What is Sweedbeauty's EcomScout rating and what does it mean?

Sweedbeauty has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Sweedbeauty generate?

Sweedbeauty receives approximately 469.4K visits per year with estimated monthly revenue of $38.4K - $95.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Sweedbeauty use?

We detected 2 Shopify apps on Sweedbeauty, including Add to cart button ‑ FoxCart, Klaviyo Reviews. The store uses the "SWEED | 30 mars | petite vs full size" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Sweedbeauty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Sweedbeauty Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: B+

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