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sweetnight.com

sweetnight.com
63/100
EcomScout

sweetnight.com receives an EcomScout Rating of S (63/100), ranking #5,585 out of 641,293 Shopify stores we track. This Decor Home & Garden store attracts 1.4M visits per year with estimated revenue of $582.1K - $1.4M/mo. It offers 22 products at an average price of $224.

Store descriptionIf you are looking for High Quality Mattress & Bedding Products online, choose SweetNight. We offer free, contact-less delivery! Visit our website now.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$582.1K - $1.4M/mo
Est. Traffic/mo
120.3K
Products
22
Top Market
US (75%)
Top Channel
SearchPaid (22%)
Est. Ad Spend/mo
$67.8K

Store Intelligence Summary

Traffic breakdown: SearchPaid 22%, Direct 20%, SearchOrganic 20%, Affiliate 18%.

Product pricing: Average price of $224 (range: $1 – $530). Positioned in the premium segment.

Ad spend: Estimated $67.8K/mo in paid search ($814.1K/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Top markets: US (75%), CA (4%), VN (3%).

Best-selling product: CoolNest® Memory Foam Mattress ($349.99). Other top sellers include Twilight Hybrid Mattress, CoolNest® Hybrid Mattress, Island Hybrid Mattress.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10.9M/mo
Total Stores
1,337
Avg Revenue
$8K/mo
Top 10% Threshold
$162K/mo

Competition Breakdown

17%
35%
25%
8%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Decor market generates $11M/month across 1,337 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Decor stores earn $162K+/month
  • This store outperforms 95% of Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 193 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
50.8%
Pages/Visit
2.9
Avg. Time on Site
57s
Avg. Product Price
$224

Range: $1 - $530

Rating Breakdown

Marketing Efficiency90/100
Revenue Performance80/100
Business Quality80/100
Traffic Growth55/100

Traffic Sources

SearchPaid22.1%
Direct20.4%
SearchOrganic20.0%
Affiliate18.2%
DisplayAds6.9%
SocialPaid4.9%
SocialOrganic3.3%
GenAi2.1%
Referrals2.1%

Marketing & Ad Spend

Monthly Ad Spend

$68K

Google Ads estimate

Yearly Ad Budget

$814K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bedbathandbeyond400K$0.24$21.0K
mattress store near me152K$2.73$10.4K
mattress122K$5.77$2479.2K
shop106K$1.38$48.9K
nectar mattressEasy79K$6.68$168.6K

Top Countries

🇺🇸United States
74.7%
🇨🇦Canada
4.5%
🇻🇳Vietnam
3.0%
🇮🇳India
2.9%
🇬🇧United Kingdom
2.4%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Top Keywords

sweetnightsweetnight mattresstwin bed sizesweet night mattresstwin xl dimensions

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

E-commerce Platform

Shopify

Sales Channels

Shop

Advertising

Snapchat Pixel

CDN

AWS CloudFront

Payment

Shopify Payments

Analytics

Microsoft ClarityGoogle AnalyticsSegment

Trending Decor Products

Products gaining popularity in Decor right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
See all trending Decor products

Frequently Asked Questions About sweetnight.com

Is sweetnight.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, sweetnight.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is sweetnight.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for sweetnight.com. However, our EcomScout rating is S (63/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is sweetnight.com's EcomScout rating and what does it mean?

sweetnight.com has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does sweetnight.com generate?

sweetnight.com receives approximately 1.4M visits per year with estimated monthly revenue of $582.1K - $1.4M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does sweetnight.com use?

We detected 2 Shopify apps on sweetnight.com, including Klaviyo Reviews, C: Mega Menu. The store uses the "[SIT] Kikstart Ecom Final" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against sweetnight.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

sweetnight.com Shopify store analysis • DecorHome & Garden • Unlikely Dropshipper • Rating: S

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