Swirly
swirly.dkSwirly receives an EcomScout Rating of A+ (58/100), ranking #23,326 out of 1,194,941 Shopify stores we track. This Baby Care Baby & Kids store attracts 57.5K visits per year with estimated revenue of $3.0K - $7.0K/mo. It offers 69 products at an average price of DKK 482.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of DKK 482 (range: DKK 49 – DKK 1,799) — ≈ $72 USD. Mid-range pricing strategy.
0Customer trust: Trustpilot score 4.6/5 based on 760 reviews. Excellent reputation — customers rate this store highly.
Top markets: DK (100%).
Best-selling product: Swirly Move Opbevaringstaske (DKK 179). Other top sellers include Swirly Juniper – Ammelampe & White Noise Maskine, Hjemme & På Farten Bundle, Swirly Bloom – 2-i-1 Brystmassager.
Baby Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Care market generates $0M/month across 161 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •73% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Care stores earn $51K+/month
- •This store outperforms 94% of Baby Care competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Baby Care
Best Selling Products
#1Swirly Move Opbevaringstaske
DKK 179≈ $27
#2Swirly Juniper – Ammelampe & White Noise Maskine
DKK 259≈ $39
#3Hjemme & På Farten Bundle
DKK 1,279≈ $192
#4Swirly Bloom – 2-i-1 Brystmassager
DKK 249≈ $37
#5Swirly Sense – 2-i-1 pande- og øretermometer
DKK 199≈ $30
Mælkepose
DKK 139≈ $21
#7Swirly 18W USB-oplader – Anbefalet til Flaskevarmer Pro
DKK 129≈ $19
Reservedel
DKK 100≈ $15
#9Flaskevarmer Pro + Puresteam Sterilisator og tørrer (Bundle)
DKK 1,349≈ $202
#10Swirly Baby Essentials Bundle
DKK 1,699≈ $255
≈ $72 USD
Range: DKK 49 - DKK 1,799
Rating Breakdown
Traffic Sources
Trustpilot Rating
760 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (13)
Pre-Order0Klaviyo: Email Marketing & SMS
Trustpilot3.5
PageFly Landing Page Builder4.9
Loox Photo Reviews4.9Infinite Options
Back in Stock4.9ReCharge Subscriptions
Vitals4.9Wiser
Buy Button channel3.9BlockKachingbundlesSimilar Stores
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Frequently Asked Questions About Swirly
Is Swirly a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Swirly is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Swirly safe to buy from? Is it a scam?
Swirly has a Trustpilot rating of 4.6/5 based on 760 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (58/100).
What is Swirly's EcomScout rating and what does it mean?
Swirly has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Swirly generate?
Swirly receives approximately 57.5K visits per year with estimated monthly revenue of $3.0K - $7.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Swirly use?
We detected 13 Shopify apps on Swirly, including Pre-Order, Klaviyo: Email Marketing & SMS, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Swirly. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.