Swivells
swivells.comSwivells receives an EcomScout Rating of S (62/100), ranking #14,269 out of 1,198,461 Shopify stores we track. This Footwear Fashion & Apparel store attracts 161.8K visits per year with estimated revenue of $39.1K - $84.7K/mo. It offers 75 products at an average price of €156.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of €156 (range: €12 – €189) — ≈ $171 USD. Positioned in the premium segment.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 55 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (36%), FR (28%), DE (15%).
Best-selling product: Marius - Mocassins Noirs en Cuir (€189). Other top sellers include Elliot - Derbies Noires en Cuir, Oscar - Derbies Marron en Cuir, Leonard - Derbies Bordeaux en Cuir.
Footwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear market generates $10M/month across 4,887 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Footwear stores earn $22K+/month
- •This store outperforms 91% of Footwear competitors
- •Sneakers shows highest opportunity with $2,147 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •103 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Footwear
Best Selling Products
#1Marius - Mocassins Noirs en Cuir
€189≈ $206
#2Elliot - Derbies Noires en Cuir
€189≈ $206
#3Oscar - Derbies Marron en Cuir
€189≈ $206
#4Leonard - Derbies Bordeaux en Cuir
€189≈ $206
#5Mama Chestnut - Bottines Marron en Cuir
€189≈ $206
#6Suzanne - Bottines Dorées Vegan
€189≈ $206
#7Mama Poppy - Bottines Noires en Cuir
€189≈ $206
#8Donna - Sandales Noires en Cuir
€169≈ $184
#9Holly - Sandales Rouges en Cuir
€169≈ $184
#10Pass Premier
€19≈ $21
≈ $171 USD
Range: €12 - €189
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| avarcas menorquinas sandals | 200 | - | - |
| swivels shoesEasy | 28 | - | - |
Trustpilot Rating
55 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (11)
Pre-Order0
Judge.me Product Reviews5.0GorgiasKlaviyo: Email Marketing & SMS
Back in Stock4.9Tidio Live ChatSection template 25533805461827Block
Trustpilot3.5Countdown TimerSimilar Stores
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Frequently Asked Questions About Swivells
Is Swivells a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Swivells is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Swivells safe to buy from? Is it a scam?
Swivells has a Trustpilot rating of 4.8/5 based on 55 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).
What is Swivells's EcomScout rating and what does it mean?
Swivells has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Swivells generate?
Swivells receives approximately 161.8K visits per year with estimated monthly revenue of $39.1K - $84.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Swivells use?
We detected 11 Shopify apps on Swivells, including Shop, Pre-Order, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Swivells. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.