Taffy
taffy.comTaffy receives an EcomScout Rating of B+ (46/100), ranking #77,309 out of 1,194,125 Shopify stores we track. This Candy Food & Beverage store attracts 113.5K visits per year with estimated revenue of $3.2K - $6.4K/mo. It offers 128 products at an average price of $13.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 26%, referral 17%, organic 5%.
Product pricing: Average price of $13 (range: $10 – $25). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1.2K/mo in paid search ($14.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.4/5 based on 55 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (87%), GB (12%), VN (1%).
Best-selling product: Paid Membership ($9.95). Other top sellers include Banana Bonanza, Orange Dreamsicle, Juicy Watermelon.
Candy Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Candy market generates $1M/month across 488 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •84% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Candy stores earn $18K+/month
- •This store outperforms 93% of Candy competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Candy
Best Selling Products
Range: $10 - $25
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$14K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| taffyEasy | 11K | $0.13 | $3 |
| salt water taffyEasy | 10K | $0.54 | $619 |
| saltwater taffyEasy | 2K | $0.46 | $89 |
| salt water taffy san francisco | 150 | - | - |
| zeno taffyEasy | 70 | - | - |
Trustpilot Rating
55 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About Taffy
Is Taffy a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Taffy is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Taffy safe to buy from? Is it a scam?
Taffy has a Trustpilot rating of 3.4/5 based on 55 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (46/100).
What is Taffy's EcomScout rating and what does it mean?
Taffy has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Taffy generate?
Taffy receives approximately 113.5K visits per year with estimated monthly revenue of $3.2K - $6.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Taffy use?
We detected 6 Shopify apps on Taffy, including Shop, Yotpo Reviews & UGC, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Candy store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Taffy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Candy store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.