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Tchibo

tchibo.ro
46/100
EcomScout

Tchibo receives an EcomScout Rating of B+ (46/100), ranking #38,282 out of 730,091 Shopify stores we track. This Coffee Food & Beverage store attracts 63.8K visits per year with estimated revenue of $1.3K - $2.5K/mo. It offers 170 products at an average price of RON 36.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.3K - $2.5K/mo
Est. Traffic/mo
5.3K
Products
170
Top Market
RO (94%)
Top Channel
organic (57%)
Trustpilot
1.6/5 (90)

Store Intelligence Summary

Traffic breakdown: organic 57%, paid 22%, direct 10%, social 5%.

Product pricing: Average price of RON 36 (range: RON 15 – RON 93). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.6/5 based on 90 reviews. Mixed reviews — potential service or quality concerns.

Top markets: RO (94%), GB (6%).

Best-selling product: Capsule cafea Cafissimo Caffe Crema Rich Aroma, pachet de 30 de capsule (RON 41.99). Other top sellers include Capsule cafea Cafissimo Espresso Intense Aroma, pachet de 30 de capsule, Capsule cafea Cafissimo Caffe Crema Fine Aroma, pachet de 30 de capsule, Capsule cafea Cafissimo Espresso Elegant Aroma, pachet de 30 de capsule.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Coffee Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.1M/mo
Total Stores
1,863
Avg Revenue
$2K/mo
Top 10% Threshold
$16K/mo

Competition Breakdown

37%
48%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Coffee market generates $3M/month across 1,863 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 85% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Coffee stores earn $16K+/month
  • This store outperforms 90% of Coffee competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
29.1%
Pages/Visit
3.1
Avg. Time on Site
2m 10s
Avg. Product Price
RON 36

Range: RON 15 - RON 93

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot45/100
Revenue Performance31/100
Marketing Efficiency22/100

Traffic Sources

organic57.2%
paid22.0%
direct10.4%
social4.5%
referral0.6%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

1.6

90 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇷🇴Romania
93.8%
🇬🇧United Kingdom
6.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Tchibo

Is Tchibo a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Tchibo is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Tchibo safe to buy from? Is it a scam?

Tchibo has a Trustpilot rating of 1.6/5 based on 90 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (46/100).

What is Tchibo's EcomScout rating and what does it mean?

Tchibo has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Tchibo generate?

Tchibo receives approximately 63.8K visits per year with estimated monthly revenue of $1.3K - $2.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Tchibo use?

We detected 5 Shopify apps on Tchibo, including Pre-Order, Frequently Bought Together, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Coffee store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Tchibo. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Coffee store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Tchibo Shopify store analysis • CoffeeFood & Beverage • Unlikely Dropshipper • Rating: B+

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