The Fray
the-fray.comThe Fray receives an EcomScout Rating of B+ (43/100), ranking #35,081 out of 481,717 Shopify stores we track. This Clothing Fashion & Apparel store attracts 396 visits per year with estimated revenue of $167 - $363/mo. It offers 18 products at an average price of $467.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $467 (range: $190 – $1150). Positioned in the premium segment.
0Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.
Top markets: GB (100%).
Best-selling product: Japanese Boot Cut Jeans | Black ($245). Other top sellers include Japanese Boot Cut Jeans | Mid Blue, Japanese Straight Fit Jeans | Vintage Blue, Vegan Suede Track Jacket.
Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Clothing market generates $8M/month across 3,672 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Clothing stores earn $32K+/month
- •This store outperforms 93% of Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •161 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Clothing
Best Selling Products
#1Japanese Boot Cut Jeans | Black
$245
#2Japanese Boot Cut Jeans | Mid Blue
$245
#3Japanese Straight Fit Jeans | Vintage Blue
$190
#4Vegan Suede Track Jacket
$275
#5Leather-Trimmed Denim Trucker Jacket
$425
#6Carbon Black Denim Jacket
$300
#7Leather Racer Jacket
$925
#8Denim Trucker Jacket in Vintage Wash
$315
#9Leather-Trimmed Suede Jacket | Tan
$1150
#10Japanese Straight Fit Distressed Jeans | Mid Blue
$215
Range: $190 - $1150
Rating Breakdown
Traffic Sources
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About The Fray
Is The Fray a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Fray is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Fray safe to buy from? Is it a scam?
The Fray has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (43/100).
What is The Fray's EcomScout rating and what does it mean?
The Fray has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does The Fray generate?
The Fray receives approximately 396 visits per year with estimated monthly revenue of $167 - $363/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Fray use?
We detected 6 Shopify apps on The Fray, including Pre-Order, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Fray. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.