The Half Moon
the-half-moon.comThe Half Moon receives an EcomScout Rating of A (50/100), ranking #51,857 out of 1,193,591 Shopify stores we track. This Apparel Fashion & Apparel store attracts 485.8K visits per year with estimated revenue of $27.2K - $58.9K/mo. It offers 250 products at an average price of £33.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 38%, organic 16%, direct 10%, referral 4%.
Product pricing: Average price of £33 (range: £5 – £42) — ≈ $42 USD. Mid-range pricing strategy.
0Customer trust: Trustpilot score 2.9/5 based on 8 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (47%), US (25%), BR (22%).
Best-selling product: Zodiac Necklace (£35). Other top sellers include Gift Packaging, Ocean Treasures - Starfish and Shell Conch Gold Women Bracelet, Oceanic Elegance - Gold Hoop Earrings with Natural Pearls.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Zodiac Necklace
£35≈ $44
#2Gift Packaging
£4.95≈ $6.29
#3Ocean Treasures - Starfish and Shell Conch Gold Women Bracelet
£32≈ $41
#4Oceanic Elegance - Gold Hoop Earrings with Natural Pearls
£32≈ $41
#5Soothing Abundance - Dainty Faceted Larimar Bracelet
£30≈ $38
#6Lumière Cascade Earrings
£35≈ $44
#7Lumière Celeste Drop Earrings
£35≈ $44
#8Lumière Cascade Necklace
£40≈ $51
#9Courageous Presence - Ring with Tiger's Eye
£33≈ $42
#10Honest Reflections - Amazonite Stud Gold Earrings
£33≈ $42
≈ $42 USD
Range: £5 - £42
Rating Breakdown
Traffic Sources
Trustpilot Rating
8 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Loox Photo Reviews4.9Klaviyo: Email Marketing & SMSBold Product OptionsBlockUpcart express pay buttonShopSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult
Frequently Asked Questions About The Half Moon
Is The Half Moon a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Half Moon is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Half Moon safe to buy from? Is it a scam?
The Half Moon has a Trustpilot rating of 2.9/5 based on 8 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (50/100).
What is The Half Moon's EcomScout rating and what does it mean?
The Half Moon has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Half Moon generate?
The Half Moon receives approximately 485.8K visits per year with estimated monthly revenue of $27.2K - $58.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Half Moon use?
We detected 6 Shopify apps on The Half Moon, including Loox Photo Reviews, Klaviyo: Email Marketing & SMS, Bold Product Options and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Half Moon. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.