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theaflstore.com.au

theaflstore.com.au
A
51/100
EcomScout

theaflstore.com.au receives an EcomScout Rating of A (51/100), ranking #46,827 out of 1,192,792 Shopify stores we track. This Home Decor Home & Garden store attracts 1.4M visits per year with estimated revenue of $30.1K - $66.3K/mo. It offers 2.5K+ products at an average price of A$35.

Analysis by EcomScout Research Team · How we calculate ratings

Home DecorHome & GardenFurniture
Est. Revenue/mo
$30.1K - $66.3K/mo
Est. Traffic/mo
119.8K
Products
2.5K+
Top Market
AU (69%)
Top Channel
organic (64%)
Est. Ad Spend/mo
$1

Store Intelligence Summary

Traffic breakdown: organic 64%, direct 15%, paid 9%, social 6%.

Product pricing: Average price of A$35 (range: A$10 – A$240) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: AU (69%), ES (16%), VN (4%).

Best-selling product: Adelaide Crows Coaster 4 Pack (A$9.99). Other top sellers include Fremantle Dockers Coaster 4 Pack, Carlton Blues Coaster 4 Pack, Collingwood Magpies Coaster 4 Pack.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$45.7M/mo
Total Stores
21,250
Avg Revenue
$2K/mo
Top 10% Threshold
$41K/mo

Competition Breakdown

38%
36%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Home Decor market generates $46M/month across 21,250 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •74% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Home Decor stores earn $41K+/month
  • •This store outperforms 95% of Home Decor competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •1055 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Home Decor

Shop95%Block69%Judge.me Product Reviews34%Pre-Order30%

Best Selling Products

Adelaide Crows Coaster 4 Pack#1

Adelaide Crows Coaster 4 Pack

A$9.99≈ $6.59

Fremantle Dockers Coaster 4 Pack#2

Fremantle Dockers Coaster 4 Pack

A$9.99≈ $6.59

Carlton Blues Coaster 4 Pack#3

Carlton Blues Coaster 4 Pack

A$9.99≈ $6.59

Collingwood Magpies Coaster 4 Pack#4

Collingwood Magpies Coaster 4 Pack

A$9.99≈ $6.59

Essendon Bombers Coaster 4 Pack#5

Essendon Bombers Coaster 4 Pack

A$9.99≈ $6.59

Hawthorn Hawks Coaster 4 Pack#6

Hawthorn Hawks Coaster 4 Pack

A$9.99≈ $6.59

Port Adelaide Power Coaster 4 Pack#7

Port Adelaide Power Coaster 4 Pack

A$9.99≈ $6.59

North Melbourne Kangaroos Coaster 4 Pack#8

North Melbourne Kangaroos Coaster 4 Pack

A$9.99≈ $6.59

West Coast Eagles Coaster 4 Pack#9

West Coast Eagles Coaster 4 Pack

A$9.99≈ $6.59

Richmond Tigers Coaster 4 Pack#10

Richmond Tigers Coaster 4 Pack

A$9.99≈ $6.59

Analyzing...
Bounce Rate
30.6%
Pages/Visit
5.7
Avg. Time on Site
1m 20s
Avg. Product Price
A$35

≈ $23 USD

Range: A$10 - A$240

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance54/100
Marketing Efficiency29/100

Traffic Sources

organic63.6%
direct14.9%
paid9.0%
social5.8%
referral4.5%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
fremantle dockers shop12--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
68.6%
🇪🇸Spain
15.5%
🇻🇳Vietnam
3.5%
🇬🇧United Kingdom
3.1%
🇺🇸United States
2.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

Mailchimp4.8Pre-Order0SearchSpring

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

78
$7.99-4%
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

73
$18.99+15%
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

70
$24.00+15%
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

68
$9.37+15%
Explore all trending products

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Frequently Asked Questions About theaflstore.com.au

Is theaflstore.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, theaflstore.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is theaflstore.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for theaflstore.com.au. However, our EcomScout rating is A (51/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is theaflstore.com.au's EcomScout rating and what does it mean?

theaflstore.com.au has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does theaflstore.com.au generate?

theaflstore.com.au receives approximately 1.4M visits per year with estimated monthly revenue of $30.1K - $66.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does theaflstore.com.au use?

We detected 3 Shopify apps on theaflstore.com.au, including Mailchimp, Pre-Order, SearchSpring.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against theaflstore.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

theaflstore.com.au Shopify store analysis • Home Decor • Home & Garden • Unlikely Dropshipper • Rating: A

Last updated: August 6, 2026

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