The Army Painter
thearmypainter.comThe Army Painter receives an EcomScout Rating of A+ (58/100), ranking #6,203 out of 199,442 Shopify stores we track. This Hobby Supplies Toys & Hobbies store attracts 3.6M visits per year with estimated revenue of $61.5K - $143.5K/mo. It offers 847 products at an average price of $12.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 62%, direct 14%, social 8%, referral 3%.
Product pricing: Average price of $12 (range: $5 – $64). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $2.8K/mo in paid search ($33.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.7/5 based on 19 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (29%), GB (12%), NL (10%).
Best-selling product: Warpaints Fanatic: Matt White ($4.85). Other top sellers include Colour Primer: Matt White, Speedpaint Marker: Starter Set, Warpaints Fanatic: Matt Black.
Hobby Supplies Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hobby Supplies market generates $0M/month across 1 stores
- •100% are enterprise stores (>$100K/mo) — competitive market
- •This store outperforms 0% of Hobby Supplies competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Hobby Supplies
Best Selling Products
#1Warpaints Fanatic: Matt White
$4.85
#2Colour Primer: Matt White
$16.19
#3Speedpaint Marker: Starter Set
$63.71
#4Warpaints Fanatic: Matt Black
$4.85
#5Warpaints Fanatic Effects: Plasma Coil Glow
$5.13
#6Slapchop Bundle
$40.32
#7Colour Primer: Matt Black
$16.19
#8Warpaints Fanatic Effects: Data System Glow
$5.13
#9Speedpaint Marker: Holy White
$6.47
#10Speedpaint Marker: Hoplite Gold
$6.47
Range: $5 - $64
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$3K
Google Ads estimate
Yearly Ad Budget
$33K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| paint | 227K | $1.28 | $645 |
| art supplies | 38K | $1.39 | $22.9K |
| vallejo paintEasy | 6K | $0.46 | $296 |
| citadel paintsEasy | 5K | - | - |
| army painterEasy | 5K | - | - |
Trustpilot Rating
19 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Shogun Page BuilderSimilar Stores
View all →Frequently Asked Questions About The Army Painter
Is The Army Painter a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Army Painter is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Army Painter safe to buy from? Is it a scam?
The Army Painter has a Trustpilot rating of 2.7/5 based on 19 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).
What is The Army Painter's EcomScout rating and what does it mean?
The Army Painter has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Army Painter generate?
The Army Painter receives approximately 3.6M visits per year with estimated monthly revenue of $61.5K - $143.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Army Painter use?
We detected 7 Shopify apps on The Army Painter, including Shogun Page Builder, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hobby Supplies store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Army Painter. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hobby Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.