The Beard Struggle
thebeardstruggle.comThe Beard Struggle receives an EcomScout Rating of S (80/100), ranking #104 out of 655,114 Shopify stores we track. This Beard Care Beauty & Personal Care store attracts 3.1M visits per year with estimated revenue of $147.7K - $287.2K/mo. It offers 132 products at an average price of $27.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 15%, referral 5%.
Product pricing: Average price of $27 (range: $4 – $100). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $15.1K/mo in paid search ($181.6K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.6/5 based on 13,230 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (20%), GB (11%), CA (10%).
Best-selling product: VIKING SEA MINERAL BEARD MASK ($27). Other top sellers include Viking Shield Beard & Hair Heat Protectant Spray, Viking Savage Beard Brush, Enamel Pins.
Beard Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Beard Care market generates $0M/month across 45 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •91% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Beard Care stores earn $6K+/month
- •This store outperforms 82% of Beard Care competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Beard Care
Best Selling Products
#1The Beard Struggle E-Gift Card
$25
#2VIKING SEA MINERAL BEARD MASK
$27
#3Viking Shield Beard & Hair Heat Protectant Spray
$22
#4Viking Savage Beard Brush
$13.97
#5Enamel Pins
$10.10
#6THE BEARD DEFENDER FACE MASK V2
$4.03
#7Kraki's Pre Shave Oil
$20
#8Viking Cologne Oil Sample Kit
$59.97
#9Voxtr Patchy Beard Support Serum
$29.97
#10Seax Double-Edge Safety Razor
$25.24
Range: $4 - $100
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$15K
Google Ads estimate
Yearly Ad Budget
$182K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| manscapedEasy | 132K | - | - |
| beardEasy | 57K | $1.45 | $3.0K |
| manscapeEasy | 50K | $1.56 | $1.3K |
| beard trimmerEasy | 18K | $3.48 | $11.8K |
| how to grow a beardEasy | 9K | $1.07 | $2.9K |
Trustpilot Rating
13,230 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
TrustpilotSimilar Stores
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Frequently Asked Questions About The Beard Struggle
Is The Beard Struggle a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Beard Struggle is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Beard Struggle safe to buy from? Is it a scam?
The Beard Struggle has a Trustpilot rating of 4.6/5 based on 13,230 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (80/100).
What is The Beard Struggle's EcomScout rating and what does it mean?
The Beard Struggle has an EcomScout rating of S (80/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Beard Struggle generate?
The Beard Struggle receives approximately 3.1M visits per year with estimated monthly revenue of $147.7K - $287.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Beard Struggle use?
We detected 5 Shopify apps on The Beard Struggle, including Klaviyo: Email Marketing & SMS, Trustpilot, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Beard Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Beard Struggle. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Beard Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.