The Body Shop
thebodyshop.seThe Body Shop receives an EcomScout Rating of S (60/100), ranking #18,130 out of 1,125,961 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 296.5K visits per year with estimated revenue of $12.4K - $24.0K/mo. It offers 311 products at an average price of SEK 238.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 59%, direct 13%, social 10%, paid 4%.
Product pricing: Average price of SEK 238 (range: SEK 40 – SEK 425) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $21/mo in paid search ($252/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.6/5 based on 17 reviews. Mixed reviews — potential service or quality concerns.
Top markets: SE (100%).
Best-selling product: Self Tan Drops Bronze (SEK 295). Other top sellers include Vitamin E Barrier Boost Cream, Camomile Sumptuous Cleansing Butter, Shea Body Butter.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
#1Self Tan Drops Bronze
SEK 295≈ $28
#2Vitamin E Barrier Boost Cream
SEK 325≈ $31
#3Camomile Sumptuous Cleansing Butter
SEK 95≈ $9.03
#4Shea Body Butter
SEK 425≈ $40
#5Hemp Hand Protector
SEK 95≈ $9.03
#6Moringa Shower Gel
SEK 265≈ $25
#7Ginger Anti-dandruff Shampoo
SEK 50≈ $4.75
#8Pink Grapefruit Shower Gel
SEK 265≈ $25
#9Mango Shower Gel
SEK 265≈ $25
#10Satsuma Shower Gel
SEK 265≈ $25
≈ $23 USD
Range: SEK 40 - SEK 425
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$21
Google Ads estimate
Yearly Ad Budget
$252
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| body shop usaEasy | 400 | - | - |
| body scrub body shopEasy | 40 | - | - |
| the body shop mango shower gelEasy | 12 | - | - |
Trustpilot Rating
17 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Frequently Asked Questions About The Body Shop
Is The Body Shop a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Body Shop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Body Shop safe to buy from? Is it a scam?
The Body Shop has a Trustpilot rating of 2.6/5 based on 17 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).
What is The Body Shop's EcomScout rating and what does it mean?
The Body Shop has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Body Shop generate?
The Body Shop receives approximately 296.5K visits per year with estimated monthly revenue of $12.4K - $24.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Body Shop use?
We detected 7 Shopify apps on The Body Shop, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Body Shop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.