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The Bralette Co.

thebraletteco.com
A
50/100
EcomScout

The Bralette Co. receives an EcomScout Rating of A (50/100), ranking #51,800 out of 1,193,064 Shopify stores we track. This Lingerie & Sleepwear Fashion & Apparel store attracts 401.2K visits per year with estimated revenue of $19.3K - $41.7K/mo. It offers 707 products at an average price of $38.

Analysis by EcomScout Research Team · How we calculate ratings

Lingerie & SleepwearFashion & ApparelLingerie
Est. Revenue/mo
$19.3K - $41.7K/mo
Est. Traffic/mo
33.4K
Products
707
Top Market
US (93%)
Top Channel
social (44%)
Trustpilot
2.0/5 (11)

Store Intelligence Summary

Traffic breakdown: social 44%, direct 16%, organic 13%, referral 5%.

Product pricing: Average price of $38 (range: $20 – $59). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 2.0/5 based on 11 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (93%), CA (4%), IN (2%).

Best-selling product: Pretty Girl ($38). Other top sellers include Isabella, Playsuit, Have To Leave Soon Bedroom Set - Final Few Left!.

How is the EcomScout Rating calculated? The A grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lingerie & Sleepwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$124K/mo
Total Stores
32
Avg Revenue
$4K/mo
Top 10% Threshold
$41K/mo

Competition Breakdown

28%
31%
34%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Lingerie & Sleepwear market generates $0M/month across 32 stores
  • •Top 10% of Lingerie & Sleepwear stores earn $41K+/month
  • •This store outperforms 91% of Lingerie & Sleepwear competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Lingerie & Sleepwear

Block85%Shop64%Pre-Order50%Judge.me Product Reviews44%

Best Selling Products

Pretty Girl#1

Pretty Girl

$38

Isabella#2

Isabella

$24.99

Playsuit#3

Playsuit

$29.99

Have To Leave Soon Bedroom Set - Final Few Left!#4

Have To Leave Soon Bedroom Set - Final Few Left!

$42.99

Wild One Harness Set#5

Wild One Harness Set

$58

Now You See Me Bodystocking#6

Now You See Me Bodystocking

$38

Ready For You Crotchless Bodystocking#7

Ready For You Crotchless Bodystocking

$34

Cuffed#8

Cuffed

$38.99

Watch Me Set - Final Few!#9

Watch Me Set - Final Few!

$42.99

It Ain't Over - Final Few Left!#10

It Ain't Over - Final Few Left!

$58.99

Analyzing...
Bounce Rate
47.6%
Pages/Visit
6.7
Avg. Time on Site
3m 15s
Avg. Product Price
$38

Range: $20 - $59

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance46/100
Trustpilot40/100
Marketing Efficiency14/100

Traffic Sources

social43.6%
direct16.2%
organic12.7%
referral5.2%
paid4.6%

Trustpilot Rating

2.0

11 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
93.4%
🇨🇦Canada
3.8%
🇮🇳India
1.9%
🇧🇷Brazil
0.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

Pre-Order0ShopJudge.me Product Reviews5.0Omnisend4.8Mailchimp4.8Also Bought4.7Back in Stock4.9Yotpo Reviews & UGCFrequently Bought Together4.9Block

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Trending Products to Sell

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Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Frequently Asked Questions About The Bralette Co.

Is The Bralette Co. a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Bralette Co. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Bralette Co. safe to buy from? Is it a scam?

The Bralette Co. has a Trustpilot rating of 2.0/5 based on 11 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (50/100).

What is The Bralette Co.'s EcomScout rating and what does it mean?

The Bralette Co. has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Bralette Co. generate?

The Bralette Co. receives approximately 401.2K visits per year with estimated monthly revenue of $19.3K - $41.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Bralette Co. use?

We detected 10 Shopify apps on The Bralette Co., including Pre-Order, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lingerie & Sleepwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Bralette Co.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lingerie & Sleepwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Bralette Co. Shopify store analysis • Lingerie & Sleepwear • Fashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: August 9, 2026

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