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The Coffee Mug Shop

thecoffeemugshop.de
35/100
EcomScout

The Coffee Mug Shop receives an EcomScout Rating of B (35/100), ranking #68,462 out of 483,418 Shopify stores we track. This Kitchenware Home & Garden store attracts 93.6K visits per year with estimated revenue of $3.8K - $8.3K/mo. It offers 250 products at an average price of €38.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.8K - $8.3K/mo
Est. Traffic/mo
7.8K
Products
250
Top Market
DE (99%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of €38 (range: €14 – €70) — ≈ $41 USD. Mid-range pricing strategy.

00

Top markets: DE (99%), PL (1%).

Best-selling product: Germany Espresso Kaffeetasse Ornament (€13.99). Other top sellers include Netherlands Country Kaffee Tasse, Frankfurt City Kaffee Tasse, France Country Kaffee Tasse.

How is the EcomScout Rating calculated? The B grade (35/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchenware Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$792K/mo
Total Stores
221
Avg Revenue
$4K/mo
Top 10% Threshold
$54K/mo

Competition Breakdown

24%
47%
18%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchenware market generates $1M/month across 221 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • 71% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Kitchenware stores earn $54K+/month
  • This store outperforms 93% of Kitchenware competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
50.4%
Pages/Visit
5.3
Avg. Time on Site
3m 32s
Avg. Product Price
€38

≈ $41 USD

Range: €14 - €70

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
98.6%
🇵🇱Poland
1.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About The Coffee Mug Shop

Is The Coffee Mug Shop a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Coffee Mug Shop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Coffee Mug Shop safe to buy from? Is it a scam?

We don't have Trustpilot review data for The Coffee Mug Shop. However, our EcomScout rating is B (35/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is The Coffee Mug Shop's EcomScout rating and what does it mean?

The Coffee Mug Shop has an EcomScout rating of B (35/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The Coffee Mug Shop generate?

The Coffee Mug Shop receives approximately 93.6K visits per year with estimated monthly revenue of $3.8K - $8.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Coffee Mug Shop use?

We detected 4 Shopify apps on The Coffee Mug Shop, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchenware store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Coffee Mug Shop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Coffee Mug Shop Shopify store analysis • KitchenwareHome & Garden • Unlikely Dropshipper • Rating: B

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