Back to Stores
The Farmer's Dog homepage screenshot

The Farmer's Dog

thefarmersdogpub.com
70/100
EcomScout

The Farmer's Dog receives an EcomScout Rating of S (70/100), ranking #2,165 out of 813,312 Shopify stores we track. This Pet Supplies Pets store attracts 4.2M visits per year with estimated revenue of $295.2K - $590.3K/mo. It offers 43 products at an average price of £28.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$295.2K - $590.3K/mo
Est. Traffic/mo
350.6K
Products
43
Top Market
GB (64%)
Top Channel
organic (70%)
Trustpilot
3.8/5 (79)

Store Intelligence Summary

Traffic breakdown: organic 70%, direct 18%, referral 6%, social 1%.

Product pricing: Average price of £28 (range: £7 – £69) — ≈ $35 USD. Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 3.8/5 based on 79 reviews. Good standing with customers.

Top markets: GB (64%), US (13%), AU (6%).

Best-selling product: Hawkstone Premium Lager (£28). Other top sellers include Hawkstone Pint Glass, Hawkstone Hedgerow, Hawkstone IPA.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$18.0M/mo
Total Stores
6,191
Avg Revenue
$3K/mo
Top 10% Threshold
$48K/mo

Competition Breakdown

33%
38%
20%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $18M/month across 6,191 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 71% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Pet Supplies stores earn $48K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 333 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
55.4%
Pages/Visit
2.5
Avg. Time on Site
56s
Avg. Product Price
£28

≈ $35 USD

Range: £7 - £69

Rating Breakdown

Traffic Growth95/100
Business Quality90/100
Trustpilot75/100
Revenue Performance69/100

Traffic Sources

organic69.6%
direct17.7%
referral5.7%
social1.4%
paid0.1%

Trustpilot Rating

3.8

79 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
63.5%
🇺🇸United States
13.3%
🇦🇺Australia
6.5%
🇳🇱Netherlands
1.8%
🇨🇦Canada
1.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Zeaxuie 9 Pack Luxury Puppy Toys for Teething Small Dogs, Puppy Chew Toys with Cute Squeaky Dog Toys, Ball and More Rope Dog Chew Toys

Zeaxuie 9 Pack Luxury Puppy Toys for Teething Small Dogs, Puppy Chew Toys with Cute Squeaky Dog Toys, Ball and More Rope Dog Chew Toys

97
$8.99+194%
Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

92
$28.06+216%
Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

91
$19.99+166%
Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

88
$6.79+123%
See all trending Pet Supplies products

Frequently Asked Questions About The Farmer's Dog

Is The Farmer's Dog a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Farmer's Dog is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Farmer's Dog safe to buy from? Is it a scam?

The Farmer's Dog has a Trustpilot rating of 3.8/5 based on 79 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (70/100).

What is The Farmer's Dog's EcomScout rating and what does it mean?

The Farmer's Dog has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Farmer's Dog generate?

The Farmer's Dog receives approximately 4.2M visits per year with estimated monthly revenue of $295.2K - $590.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Farmer's Dog use?

We detected 5 Shopify apps on The Farmer's Dog, including Shop, Klaviyo: Email Marketing & SMS, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Farmer's Dog. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Farmer's Dog Shopify store analysis • Pet SuppliesPets • Unlikely Dropshipper • Rating: S

Last updated: