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The Farthing

thefarthing.co.uk
53/100
EcomScout

The Farthing receives an EcomScout Rating of A (53/100), ranking #24,392 out of 976,731 Shopify stores we track. This Furniture & Decor Home & Garden store attracts 98.1K visits per year with estimated revenue of $9.0K - $19.7K/mo. It offers 2.4K products at an average price of £79.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$9.0K - $19.7K/mo
Est. Traffic/mo
8.2K
Products
2.4K
Top Market
GB (100%)
Top Channel
paid (52%)
Trustpilot
4.5/5 (3,458)

Store Intelligence Summary

Traffic breakdown: paid 52%, direct 26%, organic 17%.

Product pricing: Average price of £79 (range: £27 – £150) — ≈ $100 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.5/5 based on 3,458 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (100%).

Best-selling product: Rustic Cut-Out Skeleton Clock - Distressed Gold (£99.95). Other top sellers include Gold Distressed Mirrored Side Table, Galvanised Metal Wall Mirror with Shelf, Rustic Rusty Pig - Medium.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Furniture & Decor Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$4.1M/mo
Total Stores
448
Avg Revenue
$9K/mo
Top 10% Threshold
$63K/mo

Competition Breakdown

19%
33%
36%
7%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Furniture & Decor market generates $4M/month across 448 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Furniture & Decor stores earn $63K+/month
  • This store outperforms 86% of Furniture & Decor competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
65.4%
Pages/Visit
1.6
Avg. Time on Site
1m 30s
Avg. Product Price
£79

≈ $100 USD

Range: £27 - £150

Rating Breakdown

Business Quality100/100
Trustpilot100/100
Traffic Growth60/100
Revenue Performance33/100
Marketing Efficiency7/100

Traffic Sources

paid52.4%
direct26.2%
organic16.5%
social0.0%
referral0.0%

Trustpilot Rating

4.5

3,458 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black

100
$19.99+150%
Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

99
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9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

98
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NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

94
$35.98+270%
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Frequently Asked Questions About The Farthing

Is The Farthing a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Farthing is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Farthing safe to buy from? Is it a scam?

The Farthing has a Trustpilot rating of 4.5/5 based on 3,458 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (53/100).

What is The Farthing's EcomScout rating and what does it mean?

The Farthing has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Farthing generate?

The Farthing receives approximately 98.1K visits per year with estimated monthly revenue of $9.0K - $19.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Farthing use?

We detected 7 Shopify apps on The Farthing, including Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Furniture & Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Farthing. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture & Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Farthing Shopify store analysis • Furniture & DecorHome & Garden • Unlikely Dropshipper • Rating: A

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