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The Flower Yard

thefloweryard.co.uk
46/100
EcomScout

The Flower Yard receives an EcomScout Rating of B+ (46/100), ranking #43,593 out of 903,441 Shopify stores we track. This Floristry Other store attracts 49.9K visits per year with estimated revenue of $4.4K - $10.4K/mo. It offers 31 products at an average price of £52.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.4K - $10.4K/mo
Est. Traffic/mo
4.2K
Products
31
Top Market
GB (84%)
Top Channel
paid (64%)
Trustpilot
1.3/5 (87)

Store Intelligence Summary

Traffic breakdown: paid 64%, direct 19%, organic 17%.

Product pricing: Average price of £52 (range: £40 – £58) — ≈ $67 USD. Mid-range pricing strategy.

Ad spend: Estimated $7.7K/mo in paid search ($92.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.3/5 based on 87 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (84%), US (16%).

Best-selling product: Pretty & Delicate (£58). Other top sellers include Classic White & Green, Light Spring, Simple & Graceful.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Floristry Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.4M/mo
Total Stores
483
Avg Revenue
$3K/mo
Top 10% Threshold
$16K/mo

Competition Breakdown

27%
55%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Floristry market generates $1M/month across 483 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Floristry stores earn $16K+/month
  • This store outperforms 82% of Floristry competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
33.2%
Pages/Visit
2.8
Avg. Time on Site
42s
Avg. Product Price
£52

≈ $67 USD

Range: £40 - £58

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Trustpilot45/100
Marketing Efficiency43/100
Revenue Performance31/100

Traffic Sources

paid64.0%
direct18.6%
organic17.4%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$8K

Google Ads estimate

Yearly Ad Budget

$92K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
1800 flowersEasy229K$1.10$69.4K
flower delivery124K$3.46$74.6K
1800flowersEasy79K$0.94$73
florist39K$2.58$42.9K
send flowers29K$3.42$45.7K

Trustpilot Rating

1.3

87 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
83.9%
🇺🇸United States
16.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About The Flower Yard

Is The Flower Yard a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Flower Yard is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Flower Yard safe to buy from? Is it a scam?

The Flower Yard has a Trustpilot rating of 1.3/5 based on 87 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (46/100).

What is The Flower Yard's EcomScout rating and what does it mean?

The Flower Yard has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The Flower Yard generate?

The Flower Yard receives approximately 49.9K visits per year with estimated monthly revenue of $4.4K - $10.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Flower Yard use?

We detected 4 Shopify apps on The Flower Yard, including Klaviyo: Email Marketing & SMS, Omnisend, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Floristry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Flower Yard. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Floristry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Flower Yard Shopify store analysis • FloristryOther • Unlikely Dropshipper • Rating: B+

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