The Fragrance Shop
thefragranceshop.comThe Fragrance Shop receives an EcomScout Rating of A+ (56/100), ranking #10,404 out of 416,114 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 144.6K visits per year with estimated revenue of $29.7K - $57.7K/mo. It offers 2.1K products at an average price of $112.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $112 (range: $10 – $199). Positioned in the premium segment.
Ad spend: Estimated $1.1K/mo in paid search ($13.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.5/5 based on 41 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (83%), GB (12%), IN (6%).
Best-selling product: Grab-Bag Fragrances ($12). Other top sellers include Sample Five-Pack (Try Before You Buy), Baccarat Rouge 540 type for women, Egyptian Musk.
Fragrances Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fragrances market generates $6M/month across 778 stores
- •14% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Fragrances stores earn $151K+/month
- •This store outperforms 95% of Fragrances competitors
- •Low average order value ($0) — consider bundling or upsells
- •112 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Fragrances
Best Selling Products
Range: $10 - $199
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$13K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| perfume | 55K | $1.22 | $39.2K |
| creed aventusEasy | 29K | $0.72 | $868 |
| fragrance outletEasy | 3K | $1.17 | $1.8K |
| fragrance oilEasy | 1K | $1.31 | $2.2K |
| perfume oil | 1K | $0.95 | $1.6K |
Trustpilot Rating
41 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Privy
MailchimpSimilar Stores
View all →Trending Fragrances Products
Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.
eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special
Frequently Asked Questions About The Fragrance Shop
Is The Fragrance Shop a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Fragrance Shop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Fragrance Shop safe to buy from? Is it a scam?
The Fragrance Shop has a Trustpilot rating of 1.5/5 based on 41 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (56/100).
What is The Fragrance Shop's EcomScout rating and what does it mean?
The Fragrance Shop has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Fragrance Shop generate?
The Fragrance Shop receives approximately 144.6K visits per year with estimated monthly revenue of $29.7K - $57.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Fragrance Shop use?
We detected 6 Shopify apps on The Fragrance Shop, including Klaviyo: Email Marketing & SMS, Judge.me Product Reviews, Privy and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fragrances store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Fragrance Shop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.