Thefreshener
thefreshener.comThefreshener receives an EcomScout Rating of B (31/100), ranking #168,991 out of 558,442 Shopify stores we track. This Gifts & Novelties Retail store attracts 86.5K visits per year with estimated revenue of $5.9K - $13.8K/mo. It offers 5 products at an average price of $7.
Store descriptionWe make the best custom air fresheners in the world! Upload your photo and we will turn it into a personalized car freshener. Ready in 3 days or less. Get your personalized car air freshener today at TheFreshener.com
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Direct 42%, Search 37%, Social 14%, Referrals 5%. High direct traffic suggests strong brand recognition.
Product pricing: Average price of $7. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $950/mo in paid search ($11.4K/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: US (100%).
Best-selling product: Custom Air Freshener ($12.95). Other top sellers include Father's Day Sticker Pack, TheFreshener.com Giftcard.
Gifts & Novelties Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Gifts & Novelties market generates $12M/month across 3,489 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Gifts & Novelties stores earn $62K+/month
- •This store outperforms 95% of Gifts & Novelties competitors
- •Low average order value ($0) — consider bundling or upsells
- •228 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Gifts & Novelties
Best Selling Products
Range: $0 - $13
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$950
Google Ads estimate
Yearly Ad Budget
$11K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| custom air freshenersEasy | 2K | $0.66 | $32 |
| freshener | 660 | $1.46 | $5.4K |
| car air fresheners | 630 | $0.66 | $266 |
| custom car air freshenersEasy | 540 | $2.41 | $667 |
| car freshenersEasy | 540 | $0.67 | $49 |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Product catalog quality is poor
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Enhance product descriptions, add more images, and expand catalog
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsAnalytics
Google Analytics
Google Tag ManagerJavaScript
E-commerce Platform
ShopifySales Channels
Reviews
CDN
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Frequently Asked Questions About Thefreshener
Is Thefreshener a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Thefreshener is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Thefreshener safe to buy from? Is it a scam?
We don't have Trustpilot review data for Thefreshener. However, our EcomScout rating is B (31/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Thefreshener's EcomScout rating and what does it mean?
Thefreshener has an EcomScout rating of B (31/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Thefreshener generate?
Thefreshener receives approximately 86.5K visits per year with estimated monthly revenue of $5.9K - $13.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Thefreshener use?
We detected 1 Shopify apps on Thefreshener, including Klaviyo Reviews. The store uses the "V23.1_claud-popup" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Gifts & Novelties store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Thefreshener. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.