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The Good Guys

thegoodguys.com.au
71/100
EcomScout

The Good Guys receives an EcomScout Rating of S (71/100), ranking #1,694 out of 753,516 Shopify stores we track. This Supplements Health & Wellness store attracts 116.6M visits per year with estimated revenue of $32.9M - $65.7M/mo. It offers 2.5K+ products at an average price of A$875.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$32.9M - $65.7M/mo
Est. Traffic/mo
9.7M
Products
2.5K+
Top Market
AU (96%)
Top Channel
organic (44%)
Trustpilot
1.4/5 (648)

Store Intelligence Summary

Traffic breakdown: organic 44%, direct 22%, paid 16%, referral 8%.

Product pricing: Average price of A$875 (range: A$45 – A$5,490) — ≈ $577 USD. Positioned in the premium segment.

Customer trust: Trustpilot score 1.4/5 based on 648 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (96%), US (1%), GB (0%).

Best-selling product: JBL EasySing Mics - Pair (A$279). Other top sellers include JBL Live 780NC Wireless Over-Ear Noise Cancelling Headphones - Black, JBL Live 780NC Wireless Over-Ear Noise Cancelling Headphones - Champagne, JBL Live Beam 4 Noise Cancelling Earbuds - Black.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Supplements Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$8.9M/mo
Total Stores
3,056
Avg Revenue
$3K/mo
Top 10% Threshold
$42K/mo

Competition Breakdown

31%
42%
19%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Supplements market generates $9M/month across 3,056 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Supplements stores earn $42K+/month
  • This store outperforms 93% of Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
  • 155 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.6%
Pages/Visit
4.0
Avg. Time on Site
4m 4s
Avg. Product Price
A$875

≈ $577 USD

Range: A$45 - A$5,490

Rating Breakdown

Traffic Growth100/100
Revenue Performance80/100
Business Quality80/100
Trustpilot55/100

Traffic Sources

organic44.4%
direct22.2%
paid15.8%
referral7.6%
social2.3%

Trustpilot Rating

1.4

648 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
95.9%
🇺🇸United States
0.9%
🇬🇧United Kingdom
0.3%
🇳🇿New Zealand
0.2%
🇮🇳India
0.1%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

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livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About The Good Guys

Is The Good Guys a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Good Guys is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Good Guys safe to buy from? Is it a scam?

The Good Guys has a Trustpilot rating of 1.4/5 based on 648 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (71/100).

What is The Good Guys's EcomScout rating and what does it mean?

The Good Guys has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Good Guys generate?

The Good Guys receives approximately 116.6M visits per year with estimated monthly revenue of $32.9M - $65.7M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Good Guys use?

We detected 2 Shopify apps on The Good Guys, including Frequently Bought Together, Pre-Order.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Good Guys. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Good Guys Shopify store analysis • SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: S

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