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The Good Roll

thegoodroll.org
48/100
EcomScout

The Good Roll receives an EcomScout Rating of B+ (48/100), ranking #20,348 out of 399,748 Shopify stores we track. This Personal Care Health & Wellness store attracts 21.6K visits per year with estimated revenue of $994 - $2.0K/mo. It offers 23 products at an average price of $16.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$994 - $2.0K/mo
Est. Traffic/mo
1.8K
Products
23
Top Market
GH (89%)
Top Channel
N/A
Trustpilot
4.6/5 (2,872)

Store Intelligence Summary

Product pricing: Average price of $16 (range: $6 – $30). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.6/5 based on 2,872 reviews. Excellent reputation — customers rate this store highly.

Top markets: GH (89%), NL (11%).

Best-selling product: The Panda Edition - Bamboo Paper #NAKED ($20.5). Other top sellers include The Panda Edition - Bamboo Paper, The Cheerful Choice, Wrapless Choice.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Personal Care Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$265K/mo
Total Stores
97
Avg Revenue
$3K/mo
Top 10% Threshold
$51K/mo

Competition Breakdown

28%
48%
13%
6%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Personal Care market generates $0M/month across 97 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Personal Care stores earn $51K+/month
  • This store outperforms 95% of Personal Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
36.8%
Pages/Visit
3.2
Avg. Time on Site
1m 22s
Avg. Product Price
$16

Range: $6 - $30

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance24/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.6

2,872 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇭Ghana
88.8%
🇳🇱Netherlands
11.2%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About The Good Roll

Is The Good Roll a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Good Roll is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Good Roll safe to buy from? Is it a scam?

The Good Roll has a Trustpilot rating of 4.6/5 based on 2,872 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (48/100).

What is The Good Roll's EcomScout rating and what does it mean?

The Good Roll has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The Good Roll generate?

The Good Roll receives approximately 21.6K visits per year with estimated monthly revenue of $994 - $2.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Good Roll use?

We detected 7 Shopify apps on The Good Roll, including Trustpilot, Gorgias, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Personal Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Good Roll. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Personal Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Good Roll Shopify store analysis • Personal CareHealth & Wellness • Unlikely Dropshipper • Rating: B+

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