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The Healthy Back Bag Company | Nomii homepage screenshot

The Healthy Back Bag Company | Nomii

thehealthybackbag.co.uk
51/100
EcomScout

The Healthy Back Bag Company | Nomii receives an EcomScout Rating of A (51/100), ranking #17,551 out of 481,668 Shopify stores we track. This Backpacks Other store attracts 77.3K visits per year with estimated revenue of $4.2K - $9.9K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.2K - $9.9K/mo
Est. Traffic/mo
6.4K
Products
N/A
Top Market
GB (81%)
Top Channel
N/A
Trustpilot
4.8/5 (4,204)

Store Intelligence Summary

0

Customer trust: Trustpilot score 4.8/5 based on 4,204 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (81%), US (13%), CA (6%).

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Backpacks Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$6K/mo
Total Stores
7
Avg Revenue
$881/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

71%
29%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Backpacks market generates $0M/month across 7 stores
  • 100% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Backpacks stores earn $6K+/month
  • This store outperforms 86% of Backpacks competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
44.7%
Pages/Visit
2.2
Avg. Time on Site
20s

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.8

4,204 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
80.7%
🇺🇸United States
13.4%
🇨🇦Canada
5.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Enhance product descriptions, add more images, and expand catalog
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About The Healthy Back Bag Company | Nomii

Is The Healthy Back Bag Company | Nomii a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Healthy Back Bag Company | Nomii is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Healthy Back Bag Company | Nomii safe to buy from? Is it a scam?

The Healthy Back Bag Company | Nomii has a Trustpilot rating of 4.8/5 based on 4,204 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (51/100).

What is The Healthy Back Bag Company | Nomii's EcomScout rating and what does it mean?

The Healthy Back Bag Company | Nomii has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Healthy Back Bag Company | Nomii generate?

The Healthy Back Bag Company | Nomii receives approximately 77.3K visits per year with estimated monthly revenue of $4.2K - $9.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Healthy Back Bag Company | Nomii use?

We detected 7 Shopify apps on The Healthy Back Bag Company | Nomii, including Shop, Trustpilot, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Backpacks store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Healthy Back Bag Company | Nomii. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Backpacks store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Healthy Back Bag Company | Nomii Shopify store analysis • BackpacksOther • Unlikely Dropshipper • Rating: A

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