thehomelabel.co.nz
thehomelabel.co.nzthehomelabel.co.nz receives an EcomScout Rating of B (33/100), ranking #32,332 out of 145,692 Shopify stores we track. This Kitchen Home & Garden store attracts 51.4K visits per year with estimated revenue of $1.0K - $2.6K/mo. It offers 91 products at an average price of $46.
Store descriptionDiscover sustainable & stylish homewares at The Home Label. Transform your home with high quality storage containers & ideas for an organised happy home! From the kitchen to the laundry, we have storage solutions for all areas of your home.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $46 (range: $6 – $299). Mid-range pricing strategy.
Ad spend: Estimated $19/mo in paid search ($228/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.5/5 based on 5 reviews. Mixed reviews — potential service or quality concerns.
Top markets: NZ (93%), US (7%).
Best-selling product: Customised Labels (regular) ($28.95). Other top sellers include Glass & Bamboo Spice Jars Set, Biscuit & Cracker Container Set, Herb & Spice Labels Set (small).
Kitchen Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Kitchen market generates $6M/month across 793 stores
- •16% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Kitchen stores earn $190K+/month
- •This store outperforms 96% of Kitchen competitors
- •Low average order value ($0) — consider bundling or upsells
- •128 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Customised Labels (regular)
$28.95
#2Glass & Bamboo Spice Jars Set
$109.00
#3Biscuit & Cracker Container Set
$76.95
#4Herb & Spice Labels Set (small)
$29.95
#5Bamboo Food Wrap Dispenser
$64.95
#6Pantry Labels Set (regular)
$34.95
#7Glass & Bamboo Jar 1300ml
$16.95
#8Container Labels Set (regular)
$5.95
#9Customised Labels (small)
$28.95
#10Glass & Bamboo Pantry Set
$299.00
Range: $6 - $299
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$19
Google Ads estimate
Yearly Ad Budget
$228
Projected annually
Trustpilot Rating
5 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Fera Product Reviews AppE-commerce Platform
ShopifySales Channels
Email Marketing
Payment
Shopify PaymentsBundles
Analytics
Google AnalyticsSimilar Stores
View all →Frequently Asked Questions About thehomelabel.co.nz
Is thehomelabel.co.nz a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, thehomelabel.co.nz is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is thehomelabel.co.nz safe to buy from? Is it a scam?
thehomelabel.co.nz has a Trustpilot rating of 2.5/5 based on 5 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (33/100).
What is thehomelabel.co.nz's EcomScout rating and what does it mean?
thehomelabel.co.nz has an EcomScout rating of B (33/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does thehomelabel.co.nz generate?
thehomelabel.co.nz receives approximately 51.4K visits per year with estimated monthly revenue of $1.0K - $2.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does thehomelabel.co.nz use?
We detected 1 Shopify apps on thehomelabel.co.nz, including Fera Product Reviews App. The store uses the "Debut LIVE 15/07/25" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Kitchen store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against thehomelabel.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.