Back to Stores
The Homeware Outlet homepage screenshot

The Homeware Outlet

thehomewareoutlet.com
62/100
EcomScout

The Homeware Outlet receives an EcomScout Rating of S (62/100), ranking #6,253 out of 604,126 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 144.0K visits per year with estimated revenue of $23.3K - $46.6K/mo. It offers 709 products at an average price of £63.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$23.3K - $46.6K/mo
Est. Traffic/mo
12.0K
Products
709
Top Market
GB (69%)
Top Channel
direct (8%)
Trustpilot
4.6/5 (273)

Store Intelligence Summary

Traffic breakdown: direct 8%.

Product pricing: Average price of £63 (range: £12 – £188) — ≈ $80 USD. Mid-range pricing strategy.

Ad spend: Estimated $43/mo in paid search ($516/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 273 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (69%), US (26%), AU (5%).

Best-selling product: 12 Piece Tableware Set, , Cotton White (£102). Other top sellers include 12 Piece Tableware Set, White, 1815 Brights Set of 8 Square Trays, 12cm, mixed colours, 1815 Glass Carafe, 1.3l, Blue.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$22.0M/mo
Total Stores
5,132
Avg Revenue
$4K/mo
Top 10% Threshold
$67K/mo

Competition Breakdown

25%
40%
22%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $22M/month across 5,132 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $67K+/month
  • This store outperforms 94% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 351 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
49.0%
Pages/Visit
2.8
Avg. Time on Site
2m 25s
Avg. Product Price
£63

≈ $80 USD

Range: £12 - £188

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance48/100
Marketing Efficiency36/100

Traffic Sources

direct8.1%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$43

Google Ads estimate

Yearly Ad Budget

$516

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
home warehouseEasy320--
homeware uk250$1.19-
home outlet colonie44--
silk bed sheets uk21--
shopping in england onlineEasy6--

Trustpilot Rating

4.6

273 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
69.2%
🇺🇸United States
26.2%
🇦🇺Australia
4.6%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About The Homeware Outlet

Is The Homeware Outlet a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Homeware Outlet is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Homeware Outlet safe to buy from? Is it a scam?

The Homeware Outlet has a Trustpilot rating of 4.6/5 based on 273 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).

What is The Homeware Outlet's EcomScout rating and what does it mean?

The Homeware Outlet has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Homeware Outlet generate?

The Homeware Outlet receives approximately 144.0K visits per year with estimated monthly revenue of $23.3K - $46.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Homeware Outlet use?

We detected 6 Shopify apps on The Homeware Outlet, including Klaviyo: Email Marketing & SMS, Trustpilot, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Homeware Outlet. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Homeware Outlet Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: S

Last updated: