theindieblue.com
theindieblue.comtheindieblue.com receives an EcomScout Rating of B+ (49/100), ranking #27,824 out of 708,556 Shopify stores we track. This Swimwear Fashion & Apparel store attracts 354.6K visits per year with estimated revenue of $31.3K - $67.8K/mo. It offers 360 products at an average price of $52.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 63%, referral 7%.
Product pricing: Average price of $52 (range: $35 – $58). Mid-range pricing strategy.
Ad spend: Estimated $2.3K/mo in paid search ($27.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: PH (70%), US (29%), SE (1%).
Best-selling product: Tankini Set (ash sun) ($58). Other top sellers include Tankini Set (aqua waves), Tankini Set (bluebell), Tankini Set (color stripes) SUMMER SALE.
Swimwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Swimwear market generates $2M/month across 694 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •80% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Swimwear stores earn $26K+/month
- •This store outperforms 90% of Swimwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Swimwear
Best Selling Products
#1Tankini Set (ash sun)
$58
#2Tankini Set (aqua waves)
$58
#3Tankini Set (bluebell)
$58
#4Tankini Set (color stripes) SUMMER SALE
$34.80
#5Tankini Set (daisy) FINAL SALE
$34.80
#6Tankini Set (gold suns)
$58
#7Tankini Set (hot pink suns) FINAL SALE
$34.80
#8Tankini Set (lilac blooms)
$58
#9Tankini Set (pink gold suns) FINAL SALE
$34.80
#10Tankini Set (stripe) FINAL SALE
$34.80
Range: $35 - $58
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$27K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| girls dresses | 6K | $1.03 | $24.1K |
| indie outfitsEasy | 4K | $0.62 | $3 |
| indy blueEasy | 2K | - | - |
| indie fashionEasy | 2K | $0.34 | $5 |
| children's boutique near me | 1K | $1.53 | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver
Frequently Asked Questions About theindieblue.com
Is theindieblue.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, theindieblue.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is theindieblue.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for theindieblue.com. However, our EcomScout rating is B+ (49/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is theindieblue.com's EcomScout rating and what does it mean?
theindieblue.com has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does theindieblue.com generate?
theindieblue.com receives approximately 354.6K visits per year with estimated monthly revenue of $31.3K - $67.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does theindieblue.com use?
We detected 8 Shopify apps on theindieblue.com, including Shop, Gorgias, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Swimwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against theindieblue.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Swimwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.